In a groundbreaking development for the world of sports, LaLiga has fully integrated artificial intelligence (AI) into its operations, fundamentally changing how football is experienced in Spain. According to Javier Gil, who oversees AI implementation and development for the league, LaLiga is at the forefront of incorporating AI technologies that have become essential to its strategic framework. 'AI has become an integral part of LaLiga's DNA,' Gil emphasized in a recent email communication with Reuters, indicating that this technological transformation has been in the works for several years now. Gil credits LaLiga's president, Javier Tebas, as a visionary leader who recognized the potential of generative AI early on. Under Tebas's leadership, a specialized department was established to ensure AI is deeply embedded in the league's various operations. This is not merely a technological endeavor for its own sake; rather, Gil points out that the integration of AI yields significant value for both LaLiga and its clubs. The advantages of AI extend far beyond the tactical aspects of the game or player transfers. Gil believes generative AI has the potential to revolutionize societal interactions and enhance connections with fans. 'We have a great opportunity to connect with our fans in new ways and to reshape the entertainment industry,' he stated. AI's influence permeates multiple facets of LaLiga, from in-depth match analysis to media production. Each match generates an astonishing 3.5 million data points, captured through sophisticated tracking camera systems installed in every stadium. This data is not only utilized for club-level preparations but also feeds into innovative projects like 'Beyond Stats' — a collaboration with Microsoft that integrates advanced analytics into live broadcasts, enhancing viewer experience. Moreover, AI facilitates the automation of real-time video content tailored for digital platforms. Gil attributes this technological edge as a significant factor contributing to the competitiveness of LaLiga clubs in European competitions. However, Gil also acknowledges the rapid pace of technological advancements, admitting, 'I don't know what the situation will look like in two years or even two months.' He emphasizes the league's responsibility to provide continuous training for employees to foster understanding and creativity regarding AI. LaLiga's ambitions do not stop at the Spanish borders; the league actively collaborates with other football federations and has even established a consultancy in Iraq. Additionally, its Dubai office, which opened a decade ago, highlights LaLiga's long-term commitment to engaging with the Middle East and North Africa. Gil mentioned, 'We remain open to sharing knowledge and expertise with any league, institution, or federation' that is interested in understanding the potential of technology in sports. Clubs such as Sevilla, Atletico Madrid, and Deportivo Alaves are also adopting AI-driven initiatives to enhance fan engagement, while LaLiga continues to partner with industry leaders like Microsoft and Sportian to push the boundaries of what is possible. The league has set its sights on the United States, viewing it as a 'benchmark for innovation, responsibility, and inspiration.' Gil expressed a strong desire for LaLiga to learn from American practices, recognizing the immense potential for collaboration. The possibilities for leveraging AI are rapidly expanding in various domains, including content creation, branding, marketing campaigns, and interactive fan experiences. He concluded, 'We believe that sharing knowledge with other sports organizations in open discussions is not just a luxury; it is the only true way to continue learning and developing together.'