Fluent Cargo, an innovative provider of ocean and air freight rate solutions, has announced a strategic partnership with the market intelligence firm Xeneta. This collaboration aims to significantly bolster market intelligence capabilities for freight routing and pricing decisions, ultimately empowering users to navigate the intricacies of the freight industry more effectively. In an era where the freight industry is experiencing a quest for stability following four tumultuous years of market fluctuations, this partnership comes at a pivotal moment. Fluent Cargo, which is proud to be Xeneta's first partner in the Australia and New Zealand regions, will facilitate increased access to Xeneta's extensive market data for companies that have not yet subscribed directly, thereby democratizing access to vital information in the freight sector. George Thomas, Xeneta's Chief Revenue Officer, highlighted the importance of this collaboration, stating, "By partnering with Fluent Cargo, we're significantly enhancing our brand awareness and introducing our best-in-class market data to a broader audience, empowering more businesses to make smarter, market-informed decisions. This partnership opens doors for innovative solutions like indexing and paves the way for transformative tools that will continue to gain traction across the industry." Fluent Cargo's platform is designed to streamline the shipping process for its users. By allowing shippers to input specific details such as an airport, seaport, city, or country, the platform grants access to a variety of route options and carriers tailored to the user's needs. This level of customization is crucial in helping shippers make informed choices in a highly competitive market. On the other hand, Xeneta boasts the world’s largest dataset of real-time and on-demand ocean and air freight rates, providing unparalleled freight rate benchmarking and market analytics. The integration of Xeneta’s market data with Fluent Cargo's routing solutions will offer businesses a comprehensive view of their shipping operations. This integration is expected to include competitive rate benchmarking and analytics, alongside actionable visibility—key components for the efficient planning and execution of freight strategies. Beyond simply facilitating smarter decision-making, the partnership also holds the promise of introducing transformative tools such as derivatives, which could support innovative procurement strategies. This aligns with the broader trend in the logistics sector where businesses are increasingly looking for advanced tools to optimize their operations. Archival Garcia, CEO of Fluent Cargo, shared his enthusiasm about the partnership, noting, "This collaboration with Xeneta marks another exciting step forward in our mission to simplify cargo transportation for shippers and logistics service providers worldwide. The Xeneta partnership equips us with valuable market pricing information, which, when combined with our schedules and routing capabilities, will enable our user base to quickly identify the best options based on speed, cost, and emissions. This collaboration will help realize our vision of providing our customers with comprehensive information for all aspects of cargo, allowing them to plan and manage shipments more efficiently." Overall, this partnership not only represents a significant advancement in freight intelligence but also underscores the broader trends in the logistics industry towards greater transparency and accessibility of market data, which are essential for navigating the challenges of today’s global trade environment.