Salim Elhila and his co-founder, Tan Gera, are not just typical entrepreneurs in the booming cryptocurrency industry; they are advocates of a lifestyle that prioritizes optimization, both personally and professionally. Together, they have successfully generated over $30 million in revenue in the past year alone through their multimillion-dollar crypto venture, Decentralized Masters. This impressive achievement demands their utmost focus and efficiency, which is why they have adopted a unique approach to managing their time and resources.

Elhila and Gera are willing to invest significantly in their productivity, spending between $10,000 and $20,000 each month on a variety of professionals who assist them in their daily lives. Their team includes personal assistants, chefs, cleaners, and health experts, all dedicated to optimizing both their professional output and personal well-being. This approach, while admittedly expensive, allows them to focus on what they do best and enjoy the most.

One guiding principle for Elhila is the Japanese concept of ikigai, which translates to ‘a reason for being’ or a passion that brings joy and value to life. This philosophy encourages individuals to engage in activities that align with what they love, what they excel at, what can earn them money, and what the world needs. For Elhila, his ikigai revolves around not only his business but also his passion for music. He strategically outsources tasks that do not fall within this realm of joy and expertise.

To further illustrate his commitment to optimization, Elhila believes in learning from others rather than solely relying on personal experience. By hiring professionals who possess specialized knowledge, he can avoid the pitfalls of trial and error, ultimately saving time and reducing the risk of failure.

Among their many hires, Elhila employs a personal chef who prepares all his meals, allowing him to avoid the time-consuming task of cooking, which he does not enjoy. Additional support comes from a dedicated personal assistant, responsible for managing his schedule and various obligations, freeing Elhila to focus on strategic business decisions.

Elhila and Gera also recognize the importance of health and well-being in their high-performance lifestyle. After a decade of self-directed workouts, Elhila hired a fitness coach three years ago, which transformed his fitness journey dramatically. He now trains with a personal trainer five to six days a week, realizing that professional guidance has propelled his progress more than he could achieve alone.

To further enhance their physical health, Elhila employs numerous specialists, including a stretching coach who visits him twice weekly to guide his morning routine, a breathwork coach who integrates massage therapy into sessions aimed at processing stress, and a variety of therapists including physiotherapists and massage therapists. Elhila even has a boxing coach, although he trains with him less frequently these days.

Elhila’s optimized system is not conventional, but he is a firm believer in its effectiveness. His daily routine begins with stretching on the beach, followed by several hours of deep work with Gera. They employ noise-canceling headphones and binaural beats to enhance their concentration. The day also includes structured meal breaks courtesy of their chef, dedicated workout times, and scheduled meetings, all meticulously planned to ensure maximum productivity.

While their lifestyle may seem extravagant and atypical to many, Elhila and Gera embrace this structured routine as a worthwhile investment in their success. They are committed to employing every moment efficiently and ensuring that their time is spent on activities that yield the greatest results, both personally and professionally.