Meghan Markle, the Duchess of Sussex, has recently made headlines as her product line, 'As Ever', launched to incredible fanfare, selling out within mere minutes of going live. This latest venture features a range of items including a $28 jar of wildflower honey, which sparked discussions about her motivations and the implications for her image.

The speed at which her products sold out has raised eyebrows and resulted in a mixed reaction from both fans and critics. Many view this rapid sell-out as evidence of Markle's ability to leverage her royal status for commercial gain, even after stepping back from her royal duties. Experts are divided on this phenomenon, citing two significant sides to the story. On one hand, there is criticism aimed at Markle for potentially profiting from her royal title while stepping away from the responsibilities it entails. On the other, there is an acknowledgment that she has successfully transformed into a powerful influencer, reviving the so-called 'Meghan Effect'—the belief that whatever she endorses or creates becomes instantly desirable.

During a recent episode of the YouTube show Palace Confidential, royal expert Richard Eden expressed his skepticism about the product line. He criticized the limited selection available, stating, "It’s really pathetic. There’s only about ten items. I was expecting quite a nice range." Eden pointedly remarked on the price of edible sprinkles, suggesting that $15 for a small tin was excessive. His co-host, Jo Elvin, chimed in with disbelief at the claim of the products being sold out, questioning the credibility of such a statement. Eden retorted, "'Sold out.' I mean, give me a break. That’s the oldest marketing trick in the book." This exchange highlights the ongoing scrutiny that Markle faces from media and royal watchers alike.

Adding to the conversation, Duncan Larcombe, a former royal editor for The Sun, shared his thoughts with Fox News, stressing that this situation exemplifies the fears held by the royal family. “What this represents is Meghan effectively cashing in on her fame,” he stated, suggesting that Markle might even utilize her children in her marketing efforts. Larcombe continued, “She might have struck gold, but I think the overwhelming view here is just more of her cashing in on her fame, based upon her association with the British royal family.” He further pointed out that despite her business acumen, Markle may not hold much popularity within the UK, questioning whether her product line would significantly alter public perception.

British broadcaster and photographer Helena Chard weighed in on the discussion, noting that the affordability of Markle’s products would likely contribute to her success. However, she posed an important question regarding Markle's credentials: “Is she a trained chef or a professional foodie, or is she just playing a role?” This perspective raises essential questions about authenticity and expertise in the realm of food and lifestyle branding.

As the dust settles on this launch, it remains to be seen how Markle's venture will impact her public image and whether it will lead to long-term success or backlash. The combination of royal connections, influencer status, and the public's ambivalence toward her may shape the narrative surrounding her brand in the coming weeks.