"Gen Z is rediscovering Tumblr — a chaotic, cozy corner of the internet untouched by algorithmic gloss and influencer overload..." writes Fast Company , "embracing the platform as a refuge from an internet saturated with influencers and algorithm fatigue."First launched in 2007, Tumblr peaked at over 100 million users in 2014, according to the article. Trends like Occupy Wall Street had been born on Tumblr, notes Business Insider , calling the blogging platform "Gen Z's safe space... as the rest of the social internet has become increasingly commodified, polarized, and dominated by lifestyle influencers." Tumblr was also "one of the most hyped startups in the world before fading into obsolescence — bought by Yahoo for $1.1 billion in 2013... then acquired by Verizon, and later offloaded for fractions of pennies on the dollar in a distressed sale."That same Tumblr, a relic of many millennials' formative years, has been having a moment among Gen Z...""The social internet is fractured," the article argues. ("Millennials are running Reddit. Gen Xers and Baby Boomers have a home on Facebook. Bluesky, one of the new X alternatives, has a tangible elder-millennial/Gen X vibe. Gen Zers have created social apps like BeReal and the Myspace-inspired Noplace, but they've so far generated more hype than influence....")But in a world where megaplatforms "flatten our online experiences and reward content that fits a mold," the article suggests, "smaller communities can enrich them."