The Nutriment Company, a prominent player in the pet food industry, has made headlines once again by acquiring UK-based Bulmer Pet Foods. This strategic move marks yet another step in the company’s ambitious acquisition strategy that has seen it secure five acquisitions in 2025 alone.

Although the exact financial terms of the deal remain undisclosed, the acquisition is seen as a significant milestone in Nutriment's efforts to broaden its product offerings and enhance the accessibility of raw feeding options throughout the UK market.

Bulmer Pet Foods has built a reputation for providing high-quality, natural raw food for pets at competitive prices. According to Nutriment, the addition of Bulmer’s products will bring a diverse range of raw nutrition options into its portfolio, thereby enriching the choices available to pet owners.

Anders Kristiansen, the CEO of The Nutriment Company, expressed his enthusiasm about the acquisition, stating, “This deal further strengthens our leading position in the UK, and Bulmer Pet Food’s assortment is a perfect complement to our existing product portfolio.” His remarks underscore the strategic intent behind the acquisition, which aims to solidify Nutriment's market presence.

Bulmer Pet Foods specializes in a variety of products including minced meat, bones, and chunks, all of which are available through its own stores and various stockists across the UK. The company has become a trusted source of raw pet food, appealing to pet owners who prioritize natural nutrition.

With backing from Nordic private-equity firm Axcel, The Nutriment Company is confident that the team at Bulmer Pet Foods will benefit significantly from its expansive network, industry expertise, and comprehensive resources. This collaborative synergy is expected to foster growth and innovation in both companies.

Mark Sharman, CEO of Bulmer Pet Foods, shared his excitement regarding the acquisition, stating, “Joining forces with The Nutriment Company marks a major milestone for our company. With the resources and expertise of the new team, we’re unlocking entirely new opportunities for growth and success.” His comments reflect a bullish outlook on the future prospects of the combined entities.

This acquisition follows a series of strategic purchases by The Nutriment Company, including the acquisition of The Dog’s Butcher, a UK-based provider of raw dog food, and Your Pet Nutrition, a manufacturer of pet supplements, both of which were completed in January of this year. Furthermore, in February, the company expanded its reach into Spain by acquiring Puromenu, another key player in the raw pet food market.

The Nutriment Company’s proactive expansion strategy highlights its commitment to meeting the evolving needs of pet owners and enhancing the overall standards of pet nutrition. The acquisition of Bulmer Pet Foods is poised to further establish the company as a leader in the natural pet food sector.

The Nutriment Company’s recent growth trajectory and its focus on raw feeding alternatives demonstrate its adaptability in a competitive market landscape. As the company continues to make strategic acquisitions, it is likely to shape the future of pet nutrition both in the UK and beyond.