In a landscape often characterized by volatile tariffs and a challenging sales environment, particularly in China, many industry experts have speculated about the future of Apple and its iconic iPhone. Some even suggested that the devices reputation might be facing a serious crisis. Yet, new insights from the analytics firm Counterpoint have revealed something quite contrary: the iPhone has achieved a significant sales milestone, marking a historic moment in the smartphone market.

Counterpoint recently released its comprehensive report on global smartphone sales for the first quarter of 2025. According to the findings, overall smartphone sales experienced a modest uptick during these initial months of the year. However, the standout performer in this competitive sector was none other than Apples iPhone.

For the very first time in the history of Q1 sales data, Apple has clinched the title of the largest smartphone market share among all manufacturers. The iPhone captured an impressive 19% of global smartphone sales during this period. This achievement can be attributed in part to the successful launch of the new iPhone 16e, which has resonated positively with consumers and contributed to Apples upward trajectory.

A closer examination of the leading smartphone manufacturers reveals the following statistics:

• Apple: 19% market share, reflecting a growth of 4% compared to the previous year.
• Samsung: 18% market share, which marks a decline of 5% year-over-year.

This shift in market dynamics highlights that Apples remarkable achievement was, in part, facilitated by Samsungs downturn in performance during the same timeframe. While Apples iPhone sales surged by 4%, Samsung, which has traditionally dominated Q1 sales, experienced a notable 5% dip in its sales figures. The Korean tech giant had a sluggish start largely due to the delayed rollout of its flagship S25 series. Yet, the company managed to recover somewhat after releasing its S25 and new A-series devices, which led to a double-digit sales growth in March.

Although specific sales figures for the iPhone 16e have not been disclosed, making it difficult to assess the models exact impact on Apple's overall success, the accomplishment itself is noteworthy. It is a testament to Apples enduring brand strength and its ability to innovate and resonate with consumers, even amid fierce competition and market challenges.

As Apple continues to break its own sales records, this milestone prompts an important question: What implications does this have for the smartphone market moving forward? We invite readers to share their thoughts and insights in the comments below.