LOS ANGELES, April 15, 2025 /PRNewswire/ -- The music world is mourning the loss of Edwin Jed Fish Gould III, affectionately known as Jed the Fish, who passed away on April 14, 2025, at the age of 69. A celebrated figure in alternative radio, Jed was not just a DJ; he was a cultural icon who transformed the airwaves of Southern California, bringing a vibrant and chaotic energy to the afternoons of countless listeners.

Jed the Fish began his remarkable journey in radio when he joined KROQ-FM in 1978. From the outset, he established himself as a maverick, committed to pushing the boundaries of what radio could represent. Over his 34-year tenure on the afternoon drive, he became a crucial platform for revolutionary music and emerging cultural movements. His influence was felt far and wide as he played a pivotal role in introducing numerous bands to American audiences, often spotlighting them before they achieved mainstream success abroad. Some of the iconic bands he championed include Depeche Mode, The Cure, Oingo Boingo, Blondie, and System of a Down, to name just a few.

Though listeners tuned in for the music, they stayed for Jed's unique flair for entertainment. His radio show was not merely a program; it was an experience, an event that kept fans eagerly anticipating each broadcast. Segments like Catch of the Day showcased bold new tracks, infused with Jed's signature irreverence and humor. He later launched the nationally syndicated Out of Order, a countdown of the top 10 songs, presented in an intentionally jumbled fashion, showcasing his love for the unexpected and his relentless pursuit of creative chaos.

Jed's ability to tap into the cultural zeitgeist of the alternative era set him apart. He understood that music served as the heartbeat of a generation, providing a soundtrack to their youth, rebellion, and identity. His show was a reflection of the shifting cultural landscape, delivering the rebellious spirit that resonated with his audience.

A true provocateur, Jed never hesitated to challenge the norms of broadcasting. His daring antics at KROQ led to several formal FCC violations, which he wore proudly, viewing them as badges of honor earned in the pursuit of creativity and authenticity. Notably, he once joked about having a 'kink-like attraction to fireworks,' a fitting metaphor for his career: explosive, dazzling, and always a little bit dangerous.

Interestingly, Jed's affinity for pushing boundaries began at a young age. At just 16, he landed his first radio gig at KPIN-AM in Casa Grande, Arizona. However, his penchant for irreverence got him fired shortly after for reciting George Carlin's infamous 'seven dirty words you can't say on the radio.' This early incident foreshadowed a career defined by a disregard for conventional rules.

Throughout his illustrious career, Jed had the distinct honor of interviewing some of the most influential figures in music. A memorable moment occurred in October 1995 when he spoke with the legendary David Bowie at the KROQ studios. Their conversation traversed topics like art, identity, and the evolving soundscapes of Bowie's 'Outside' era, marked by the delightful unpredictability that defined both personalities. Following their discussion, Bowie signed a piece of memorabilia for Jed with a simple yet profound note: 'Jed, it's been fun' This exchange encapsulated the camaraderie and respect shared between the two icons.

In addition to Bowie, Jed engaged in unforgettable dialogues with other rock and alternative luminaries, including U2, Sting, Elvis Costello, and The Police. His interviews were characterized by their unfiltered authenticity and a willingness to veer off-script, reflecting Jed's own vibrant personality.

Born in Orange County, California, Jed's journey in broadcasting began with obtaining his First Class Radiotelephone Operator License in 1971. He further honed his skills by graduating from USC's Annenberg School of Journalism, where he cultivated a passion for media and a knack for creative disruption. His contributions to radio were recognized with multiple accolades, including being named Billboard Modern Rock Personality of the Year in both 1997 and 1999, and earning the title of Local Modern Rock Personality of the Year from Radio & Records in 1998.

Even after his departure from KROQ, Jed's influence continued to resonate. His iconic 'K-R-O-Q' voice branding, recorded during his time at the station, remains an enduring reminder of his profound impact on both KROQ and the Los Angeles radio landscape.

Beyond radio, Jed explored a myriad of creative projects. He famously performed live on drums with System of a Down during a KROQ Weenie Roast and produced for local punk acts like El Centro. In 2019, he unveiled an ambitious public art installation titled The Shimmering at Hollywood & Highland, which seamlessly fused color, light, and sound into an immersive experience akin to the eclectic spirit of his broadcasts.

Jed the Fish leaves behind a vibrant community of artists, misfits, and devoted fans whose lives were forever changed by the daring freedom and authentic voice he brought to the airwaves. He was not just a radio personality; he was a catalyst for change, a creative force, and a beloved friend to many.

This obituary was penned in tribute by Jed's dear friend, Paul Sinacore.

Contact: eileenbreenpr.com

Photos:

Robert Jackson