Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series titled “On Brand.” In each episode, the On Brand Agency creatives will work with major companies such as Dunkin’, Captain Morgan, Pillsbury and Samsung, who are searching for the best idea for a massive brand campaign. The contestants will write jingles, build activations and produce commercials while gaining “unprecedented” access to the businesses. At the end of the season, one contestant will be named the “best in the business” and will receive a cash prize. Famous marketing exec Bozoma Saint John (Uber, Pepsi, Netflix) will serve as the chief marketing officer of the On Brand Agency. Competitors will pitch their visions to Fallon and Saint John before executing their marketing ideas on the national stage. “I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well,” Fallon said in a statement. “This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It’s exciting.” Popular on Variety The “On Brand” format will be licensed globally by NBCUniversal Formats, a division of Universal Studio Group. The series is produced by B17 Entertainment and Universal Television Alternative Studio, a division of Universal Studio Group, in association with Fallon’s Electric Hot Dog. Executive producers are Fallon, Brien Meagher, Rhett Bachner, Pip Wells and Kelly Powers. CAA’s Media & Entertainment Partnerships division partnered with NBCUniversal to bring brands to the show.