Verano Holdings Corp., a prominent player in the cannabis industry, has announced the grand opening of MV New Smyrna Beach, scheduled for April 18, 2025. This new dispensary marks the firm's fourth MV location in Florida's Volusia County, which is home to over 600,000 residents. The address for this new outlet is 763 East 3rd Avenue, strategically situated just a stone's throw from the area's beautiful beaches. This prime location is not only convenient for local residents but also attracts visitors with its proximity to local restaurants, surf shops, and hotels, making it an ideal spot for patients seeking cannabis products in a relaxed beach town setting.

The opening of MV New Smyrna Beach expands Veranos retail presence in Florida to an impressive 81 dispensaries and brings the total number of its locations nationwide to 155. The dispensary will operate from Monday to Saturday, 9 a.m. to 7 p.m., and on Sundays from 11 a.m. to 5 p.m. local time, catering to a wide range of customer schedules.

In celebration of the widely recognized cannabis high holiday, known as 420, MV New Smyrna Beach will be rolling out an array of enticing promotions throughout the opening weekend. Customers can look forward to discounts of up to 50% off storewide, as well as daily doorbuster deals featuring products from some of Floridas most beloved cannabis brands, including Savvy, Sweet Supply, MV, Essence, Encore edibles, On the Rocks, and Verano Reserve. These promotions are designed to attract both existing customers and new patients alike, creating a festive atmosphere around the opening.

John Tipton, President of the Southern Region for Verano, expressed enthusiasm about the new opening, stating, We are excited to welcome patients to MV New Smyrna Beach as we celebrate the opening of our 81st location during 420 weekend. This opening enhances our footprint in Volusia County, and we look forward to building momentum for our Florida business with exciting new product launches and additional dispensary openings planned throughout 2025.

MV dispensaries are known for their exceptional customer experience, which includes online menus that allow for easy browsing of their extensive and award-winning product selection. This selection features the companys signature Verano Reserve, MV and Sweet Supply flower, Encore edibles, On the Rocks concentrates and extracts, as well as the Essence and Savvy brands. Patients also have access to one-on-one virtual and in-store consultations at no charge, along with patient-centric concierge services available through phone, email, web chat, and text to handle any inquiries that may arise.

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