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The World Economic Forum (WEF) has shed light on a significant shift in investment behavior through its Global Retail Investor Outlook 2024. This comprehensive study encompasses 13 different economies and reveals some striking trends: a staggering 30% of Gen Z investors are beginning their investing journeys in early adulthood, a notable increase when compared to only 9% of Gen X and a mere 6% of Baby Boomers. When analyzing educational factors, the research indicated that by the time they enter the workforce, around 86% of Gen Z individuals have acquired knowledge about personal investing. This is a remarkable contrast to just 47% of Baby Boomers who had similar knowledge at the same life stage, underscoring a significant generational transformation in financial literacy and habits.

Current Retail Investor Trends

The WEFs survey details a pivotal trend: retail investors are increasingly finding cryptocurrency to be a more comprehensible investment vehicle compared to traditional assets like ETFs, mutual funds, stocks, and bonds. The data reveals that 29% of respondents tend to steer clear of stocks due to a lack of understanding, while only 24% expressed the same confusion regarding cryptocurrencies. Notably, over half of investors under the age of 44 who hold cryptocurrencies have allocated at least a third of their investment portfolios to these digital assets, signaling a strong inclination towards modern investment practices.

Moreover, the study highlights a shift in financial priorities among retail investors, who are increasingly focusing on immediate needs. In 2024, 51% of surveyed investors prioritized building their emergency savings, which is an increase from 41% in 2022. Conversely, those emphasizing the importance of having sufficient funds to retire decreased from 48% to 42%. Dean Frankle, Managing Director and Partner at BCG, emphasizes that individual participation in capital markets can substantially contribute to long-term financial stability.

Retail Investors Continue to Pump Billions

According to a report by Bloomberg, retail investors are showing an unwavering commitment to investing in the volatile US markets. The report references insights from JPMorgan Chase & Co. analyst Emma Wu, who noted that despite the challenges posed by market fluctuations, retail traders are employing a steadfast buy-the-dip strategy. This approach, although resulting in portfolios that remain far from breakeven, has been yielding better outcomes compared to the overall market performance.

Bloomberg further revealed that retail investors injected a notable US$11 billion into equities since April 2, coinciding with the Trump administration's announcement of reciprocal tariffs. This data, which extends through the markets close on April 9, 2025, indicates that individual investors are not shying away from stocks, even as institutional investors are gravitating towards international markets and lower-risk assets, such as Treasuries.