Reebok, Engineered Garments Reenvision the Instapump Fury 94, Continuing the Celebration of Its 30−Year Legacy The Duo’s Third Collaboration Merges British Heritage with Futuristic Design May 2025 Today, Reebok, the iconic and irreverent sports culture brand, and Engineered Garments, the renowned New York-based label known for its innovative approach to menswear, announce their third collaboration: a reimagined Instapump Fury 94. This partnership fuses Engineered Garments’ signature deconstructed aesthetic with Reebok’s legacy of bold sneaker design, delivering a fresh interpretation of the classic silhouette. Previous collaborations include the BB4000 II in 2024 and the LX2200 in 2022. The Reebok x Engineered Garments Instapump Fury 94 ($250.00 MSRP) launches globally on May 2, 2025, at 10 a.m. ET, available on Reebok.com, Nepenthes Japan, London, New York, Los Angeles and through select retailers. Founded by Daiki Suzuki in 1999, Engineered Garments has built a reputation for blending American and British workwear influences with meticulous craftsmanship. For their latest collaboration, Suzuki sought to merge the identities of both brands by incorporating elements of the classic British Brogue shoe, a nod to Reebok’s British heritage, into the futuristic Instapump Fury 94. “Our goal for this third collaboration was to fuse the identities of both brands in a way that feels organic yet unexpected,” said Daiki Suzuki, founder of Engineered Garments. “Reebok’s British heritage, represented through the classic Brogue shoe, felt like the perfect contrast to the futuristic Instapump Fury. From afar, the details may seem understated, but up close, the craftsmanship speaks for itself.” This latest iteration of the Instapump Fury 94 introduces medallion-inspired perforations and subtle textural contrasts, bridging classic footwear design with the sneaker’s avant-garde DNA. The result is a bold yet refined take on Reebok’s legacy of innovation. “The Instapump Fury has always been about pushing boundaries, and as we just marked its 30th anniversary, we want to continue evolving that spirit into 2025,” said Joe Carson, senior footwear designer of collaborations & special projects at Reebok. “This collaboration is about creative expression and high craftsmanship, honoring the distinct identities of both Reebok and Engineered Garments. The Brogue-inspired details add a sophisticated and artisan style, offering a fresh perspective on what Fury can be.” Reebok x Engineered Garments Instapump Fury 94 ($250.00 MSRP): Launching in brown and black colorways, featuring a premium full-leather upper with brogue-inspired detailing, merging Engineered Garments’ deconstructed aesthetic with Reebok’s iconic silhouette. The design includes a custom footbed and full leather lining, and for a sleek, minimalist look, was created without the traditional pump bladder. Each pair comes packaged in a custom-designed box.The Reebok x Engineered Garments Instapump Fury 94 ($250.00 MSRP) launches globally on May 2, 2025, at 10 a.m. ET, available on Reebok.com, Nepenthes Japan, London, New York, Los Angeles and through select retailers. About Engineered GarmentsFounded by Daiki Suzuki, Engineered Garments has spent over two decades redefining workwear and menswear by blending classic Americana with global influences. Drawing from Suzuki’s background in mountaineering gear, avant-garde fashion, and his experience as a buyer for Nepenthes boutiques, the brand creates distinctive, detail-rich garments that seamlessly mix textures, patterns, and eras. From Depression-era suiting to military-inspired silhouettes, Engineered Garments continues to challenge conventions, delivering thoughtfully crafted apparel that resonates in today’s ever-evolving fashion landscape. About ReebokReebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.