Roku, a well-known player in the streaming device market, has recently unveiled updated versions of its popular Streaming Stick and Streaming Stick Plus. These new devices are being touted as the "most compact sticks on the market," with dimensions that are claimed to be over 35 percent smaller than those of competing brands. This focus on a smaller form factor is intriguing, considering that these devices are typically hidden away behind a television once they are plugged in. However, for users who have multiple HDMI devices connected to their TVs, the reduced size may offer a practical advantage, making it easier to manage the various connections in tight spaces.

The Streaming Stick Plus, which boasts 4K playback capabilities, is priced at $39.99, while the standard Streaming Stick is available for $29.99. Notably, both products have been designed for enhanced efficiency, allowing them to be powered directly through the USB port of most televisions, eliminating the need for a separate power outlet. Preorders for these new devices are starting today, with availability set for May 6th. The new models will replace the previous Roku Express and Roku Express 4K Plus, marking a significant update in Roku's lineup.

During a press event held in Manhattan on Wednesday morning, Roku also took the opportunity to announce a range of new features aimed at enhancing the user experience of its software. Among the new additions is a dedicated "Coming Soon to Theaters" row, which will help users keep track of upcoming movie releases. Additionally, personalized sports highlights will be integrated, providing a more tailored viewing experience for sports fans. However, Roku has been facing criticism from some customers regarding its advertising strategies, which have increasingly involved full-screen video ads. In fact, the company has even tested ads that begin playing the moment users switch on their devices. While many consumers understand that the affordability of Roku products is subsidized by these advertisements, there is a growing concern that the company may be pushing the boundaries too far with its ad placements.

Looking ahead to Rokus 2025 hardware lineup, plans include the Roku Ultra alongside the updated Streaming Stick Plus and Streaming Stick, among other devices. Beyond streaming players, Roku has expanded its ambitions into various hardware realms, including self-branded televisions and smart home gadgets. In line with this expansion, Roku recently announced the addition of two new products to its range of smart cameras: the Roku Battery Camera and Roku Battery Camera Plus, further diversifying its offerings in the smart home market.

Moreover, Roku continues to operate its Roku TV program, which enables third-party manufacturers to create TVs that run on Rokus software. A notable new development is the introduction of projectors into this ecosystem, as Roku has announced an all-new Roku TV Smart Projector reference design that will be made available to all Roku TV partners. This move signifies Roku's growing reach and influence within the consumer electronics space, as the company seeks to establish itself not just as a streaming device provider, but as a comprehensive tech brand.