Dad spends all day in cemeteries after spotting 'gap in the market' Danny Williams made a 'niche' into a successful firm Danny Williams with his father-in-law Mike after restoring a monument in Derby Park (Image: Supplied ) A dad works all day in cemeteries after noticing a big problem. Danny Williams, 37, from Knotty Ash , runs GraveCare Liverpool. Danny had no experience running his own business five years ago. However, after seeing the poor state of graves belonging to his grandparents, Doreen and John ‘Jack’ McInnes, and the high prices he would have to fork out to get them cleaned professionally, he decided to take matters into his own hands. ‌ Five years on, Danny now has a customer base with thousands of followers on TikTok , Instagram and Facebook. He has been sent some videos of people who have been left in tears after a family member has surprised them with a restored grave of a loved one. Article continues below Speaking to the ECHO about this, Danny said: “My grandad passed away in 2007. I used to play golf with him every weekend, he was my best mate. “I was very close with my nan and would stay at theirs a lot when I was younger. She died on Christmas Day in 2018 which was hard, but it has made Christmas Day special now in the way that we take time aside to raise a glass to her, maybe have a little cry and remember her. But when I found it difficult to find somewhere that could tidy up her grave, I thought there was a huge gap in the market. Danny with his grandparents, Doreen and John ‘Jack’ McInnes (Image: Supplied ) ‌ “It wasn’t so much the headstone, it was the surrounding areas. I just wanted somebody to make it look nice. The big companies offer you big packages for marble graves, but there were no general packages - everything was just expensive. Some of the prices were extortionate - over £1,000.” He said: “My favourite part about this job is seeing the reviews. For instance, with one restoration, a man walked past the grave because he didn't recognise it. That's just why I love doing what I do. “It took a while for me to get to as good a standard as they are now, but some of the results are unbelievable. A lot of people don't think their headstones are white marble. When I clean it, they’re shocked.” ‌ A piece of restoration by GraveCare (Image: Supplied ) When asked why his venture has been so successful, Danny said: “ It is a niche market. There weren’t many people doing it when I started. “It's caught on quite a lot now, but I'd like to think I was quite early to it. Covid definitely helped because people could only go for walks and notice the graves or what have you. ‌ “It was all through Facebook, so I didn’t have to meet anybody - it was all done online and then I’d send the before and after photos. It took off. “We've had customers from all over the world, a lot of people who've moved away from Liverpool. “All I ask for is a photo and if they haven't got the details of the grave themselves. But the longer it's gone on, the better I've got at researching graves and finding the graves. You don't really have to move, you don't have to meet me, it’s all convenient for you.” ‌ Some people would think twice about working in cemeteries, but Danny has the opposite approach. He said: “It's lovely, especially on nice days. The graves of Danny's grandparents have now been restored (Image: Supplied ) “Obviously we work all year round, even in the snow with everything because, at the end of the day it's a business, it's got to keep going. But in the summer it's so peaceful. I've got two young girls, so I enjoy the peace.” Article continues below Danny also does a lot of cleaning for free, including for any victims of Hillsborough. He has also been employed by Liverpool Football Club to clean the memorial stones outside Anfield. Reflecting on what he has achieved so far, Danny said: “It came full circle when I restored my nan and grandad’s grave. This brings joy to many people and I know they’d be proud.”