The deeply ingrained nature of compassionate capitalism in the Australian psyche became strikingly evident in September last year, when nearly 1,000 business leaders attended Associate Professor Gregg Colburn's presentation on his book, Homelessness is a Housing Problem. Their attendance wasn't merely professional interest - it reflected an instinctive Australian value response that many mightn't consciously recognise. When confronted with Colburn's findings that tight housing markets and high prices, not individual circumstances like mental health, addiction or poverty, drive homelessness rates, these business leaders responded to a call that resonates with our collective identity: that fair access to life's necessities aligns with both good business and our cultural values.