In an exciting crossroad of science and art, scientists at the University of California, Berkeley, have made a groundbreaking claim: they have developed a method that allows humans to perceive a color that lies outside the standard visual spectrum and is thus beyond the 'natural human gamut.' This remarkable feat involved firing laser pulses directly into the eyes of volunteers, effectively manipulating their vision to induce the perception of this new hue.

In a fascinating twist, British artist Stuart Semple has stepped into the spotlight, asserting that he has successfully bottled this elusive color. He has named his creation 'YOLO' and is offering it for sale on his website, with a promise to make it accessible to artists everywhere.

On social media, Semple boasted, Scientists discover new colour and Ive already liberated it. He further elaborated, The most expensive paint on the planet is super affordable for artists. Scientists may not be interested in the artistic uses for their new colour discovery, but I am. Thats why Ive been up all night making YOLO for you all if you want some grab it from culturehustle.com. This declaration has generated significant buzz within both the art and scientific communities.

However, there is a caveat: scientists involved in the Berkeley experiment have stated that recreating the color Semple claims to have bottled is not feasible outside of their controlled experimental conditions. Austin Roorda, a scientist from the Berkeley team, told The Guardian, Its impossible to recreate a colour that matches YOLO. He explained that the mechanism through which human vision is induced to see this new color is based on an optical illusion, meaning that the color cannot manifest in the real world.

Roorda elaborated, Any colour that you can reproduce would just pale by comparison. It doesnt matter whether its a paint, a color swatch, or even a monochromatic laser, which generates the most saturated natural human colour experiences. This has led to skepticism about the authenticity of Semple's claim, with some suggesting he might simply be marketing a standard light teal paint under the guise of his new invention.

Despite the doubts from the scientific community, Semple maintains that he has taken extensive measures to create a distinctive paint product that emulates the experience derived from the Berkeley experiment. The artist has incorporated fluorescent optical brighteners that absorb ultraviolet light and re-emit it as visible blue light, making materials appear whiter or brighter. This technique aims to enhance the perception of color and could potentially offer a semblance of the experience produced by the original experiment.

In an interview with Gizmodo, Semple remarked, Ive always thought that colour should be available to everybody. Ive fought for years to liberate these colours that are either corporately owned or scientists have staked a claim to, or have been licensed to an individual person. He passionately believes that what he has developed approximates the extraordinary experience of perceiving this newly identified color.

This isn't the first time Semple has ventured to create a pigment inspired by scientific advancements. In 2016, the ultra-black coating known as Vantablack, which absorbs an exceptional amount of light, was exclusively licensed for artistic use to the renowned artist Anish Kapoor. In response, Semple created an exceptionally matte black paint that was available for purchase to anyone but Kapoor, making a statement about accessibility in art. He has also released a super pink pigment and has developed multiple versions of his black paint in his quest to democratize access to unique color experiences.

Stuart Semples YOLO is not merely a commercial product; it embodies a larger art movement that challenges the boundaries between science and creativity, exploring how perception can shape our understanding of color itself. Currently, Semple is offering YOLO for 10,000, or at a reduced price of 29.99 for those who identify as artists, making it both a high-end product and a statement in the art community.