This article was produced by National Geographic Traveller (UK).

At the turn of the century, a multitude of factors, both micro and macro, contributed to the decline of Britains seaside towns. Diminished transport links, the rising availability of affordable foreign holidays, and shifting leisure habits all conspired to leave many coastal towns struggling. The once-thriving tourism industry that had sustained them for generations was severely impacted, resulting in boarded-up shops and buildings adorned with peeling paint. Few towns managed to escape the economic downturn that accompanied this decline.

Fast forward to 2025, however, and the scenario has transformed significantly. Just as the decline of these towns was driven by a complex interplay of factors, their resurgence is being fueled by an equally intricate web of influences. The ongoing cost-of-living crisis, growing skepticism toward air travel, and an increasing appreciation for the natural beauty of the outdoors are all contributing to a renewed interest in domestic tourism. Additionally, the pandemic has accelerated the trend of staycations, where holidaymakers opt for local getaways over international travel.

While its true that the remnants of past struggles, such as abandoned storefronts, still exist, they are now juxtaposed against vibrant cultural hubs, contemporary art installations, and bustling community spaces. This revival is marked by a flourishing of galleries and exciting culinary experiences that are attracting visitors back to the coast. Furthermore, significant investments in major attractions, including the renowned Tate St Ives and the forthcoming 100 million Eden Project Morecambe, are revitalizing the allure of these once-cherished destinations. Below are seven coastal gems to explore this summer.

Margate

Margate, located on the eastern tip of Kent, is often hailed as the crown jewel of the region. The town has successfully tackled the challenge of seasonality, ensuring that there is always something to do, regardless of the weather. When the sun hides behind clouds, visitors can immerse themselves in a plethora of cultural and recreational activities ranging from art exhibitions to retro shopping experiences. The Turner Contemporary gallery has played a crucial role in this cultural revival, yet it is the palpable sense of community that truly drives Margates resurgence.

Why go? Dreamland, an iconic amusement park that dates back a century and was revitalized in 2015, continues to attract crowds with its nostalgic charm. This summer, the park will host major acts including The Libertines, Texas, and Basement Jaxx.

Where to eat: Be sure to visit The Perfect Place to Grow, a training kitchen providing unprivileged youngsters with culinary skills, located next to Tracey Emins TKE Studios. Angelas, a small seafood restaurant in the picturesque Old Town, has garnered a reputation for its fresh, locally-sourced seafood.

Where to stay: No 42 by GuestHouse, which opened in the summer of 2023, boasts a prime beachfront location with stylish accommodations that include 21 chic rooms and a signature surf-and-turf restaurant.

Penzance

Penzance, the heart of Cornwall's wild west, has experienced a gradual but significant revival over the past decade. This has been achieved through a series of community projects, cultural festivals, and the growing foodie scene. Among the highlights are the Golowan Festival, which features parades, performances, and art displays, and the Montol Festival, celebrated during the winter solstice. The town is well-connected to London by the Night Riviera sleeper train, and improvements in ferry and helicopter services to the Isles of Scilly have made it an attractive twin-centre holiday destination.

Why go? The recently refurbished Penlee House Gallery & Museum offers workshops, film screenings, and craft activities, all set within beautiful semi-tropical gardens. Enjoy traditional Cornish cream teas in the charming Orangery caf.

Where to eat: Barbican Bistro, located just a stone's throw from Penzance harbour, serves delectable tapas-style seafood dishes, with highlights including scallops with chorizo and salt and pepper squid with harissa mayo.

Where to stay: Artist Residence Cornwall, a chic boutique hotel set in a Georgian inn, offers a cozy yet stylish atmosphere and sweeping views of the sea from its inviting rooms.

Barmouth

Barmouth, nestled on the edge of the Mawddach estuary in Wales, often gets overshadowed by its more famous neighboring areas like Eryri (Snowdonia) and the Lln Peninsula. However, this charming coastal town is a hidden gem, celebrated for its breathtaking landscapes. The towns marketing sloganfor mountain, sand, and seacaptures its essence. Visitors can enjoy stunning sunsets on its generous west-facing beach, while the surrounding peaks offer a majestic backdrop, fostering a strong sense of community pride that propels Barmouths revival.

Why go? The iconic Barmouth Viaduct, a Grade II-listed structure, has recently undergone a 30 million restoration, making it an ideal spot for leisurely strolls. For those looking for adventure, the annual 10k run in June boasts stunning views along the route.

Where to eat: The Lobster Pot, situated on the Quay, is known for its casual atmosphere and fresh seafood offerings, including dressed crab and seafood linguine.

Where to stay: Barmouth features numerous properties showcasing the local grey dolerite and slate stone, with Aber House being a particularly stunning example, conveniently located between the beach and local shops.

Scarborough

Scarborough, a historic seaside resort in North Yorkshire, can lay claim to being one of Britains first coastal retreats. The discovery of health-giving springs in the early 17th century sparked a wave of visitors, but the towns fortunes waned over the years, leading to a resurgence that is still ongoing. The local strategy aims to attract a diverse array of visitors by offering a wide range of events and activities, from poetry recitals to punk festivals, alongside the traditional beachside attractions.

Why go? Nostalgic visitors will appreciate a stroll through the rejuvenated Esplanade and Italian gardens, taking in the grand architecture of the Grand Hotel, once the largest hotel in Europe. The Open Air Theatre, which reopened in 2010, often features renowned acts and is a highlight of the entertainment scene. Plans for a 20 million transformation of the West Pier promise to enhance the historic waterfront.

Where to eat: BellyRub, an informal dog-friendly bar, specializes in creative comfort food, offering unique dishes like black pudding, chorizo, and bacon fries.

Where to stay: The Bike & Boot hotel caters to outdoor enthusiasts with its vibrant atmosphere and a menu featuring pizzas and burgers in a relaxed setting.

Weymouth

Weymouth, a coastal town in Dorset, has experienced a significant revival since hosting the sailing events for the 2012 Olympics. While it faced challenges post-Olympics, the town has regained its charm with a well-maintained beach that is raked daily during the summer months. Renowned for its Regency architecture and well-kept parks, Weymouth is a perfect destination for both standalone vacations or as a base for hiking along the picturesque Chesil Beach or the South West Coast Path.

Why go? Weymouths reputation for deckchairs and donkey rides belies its rich history. Visitors can explore the melancholic ruins of Henry VIIIs Sandsfoot Castle and the award-winning Nothe Fort, which now features a newly revealed nuclear bunker.

Where to eat: Catch at the Old Fish Market, located by the harborside, is known for its innovative seafood dishes prepared with the freshest ingredients and has received recognition in the Michelin Guide.

Where to stay: The Gresham is a stylish four-star hotel, just an eight-second dash from the beach, featuring 12 elegantly designed bedrooms and a hearty breakfast to kickstart your day.

Whitley Bay

Whitley Bay, a vibrant town in North Tyneside, has been experiencing a remarkable transformation. In 2024, it was praised by The Sunday Times as one of the best places to live in the UK. Its historic charm, along with a dynamic summer events calendar and two miles of golden sands, makes it an appealing visit. The trendy Park View area offers some of the best independent shopping in the North East.

Why go? When the brisk wind from the North Sea rolls in, head to the domed Spanish City, a smaller version of Brightons Royal Pavilion, which recently underwent a 10 million restoration. The venue features award-winning fish and chips, delightful afternoon teas, and top-tier dining options. Future development plans for the century-old Empress Ballroom aim to create a vibrant entertainment hub with food stalls and a rooftop terrace.

Where to eat: Horticulture Coastal promises a lively atmosphere and locally sourced dishes, serving as the sister restaurant to the popular Coastal in Newcastle, which is only 30 minutes away by Metro.

Where to stay: The York House Hotel is a boutique establishment with 14 rooms, situated at the southern edge of Whitley Park, just a short walk from the beach.

These coastal towns, each with their unique charm and offerings, are fast reclaiming their status as premier holiday destinations in the UK. Whether you seek culture, adventure, or relaxation, there is something for everyone along the British coastline.