Jet2 cuts Bulgaria holiday prices after Balkan Holidays 'ceases trading'

Something went wrong, please try again later. Invalid email Something went wrong, please try again later. Our free email updates are the best way to get headlines direct to your inbox Something went wrong, please try again later. Our free email updates are the best way to get headlines direct to your inbox Jet2 has stepped in with a special deal offering customers £100 off holidays to Bulgaria, easing the process for those needing to rebook after the sudden closure of Balkan Holidays. The renowned tour operator Balkan Holidays, celebrated for its packages to the Balkan region, including destinations like Bulgaria, Croatia, and Montenegro, ceased trading suddenly on April 24. Established back in 1966, Balkan Holidays had built a reputation for providing specialised holiday experiences. In an official announcement from a company spokesperson: "We regret to inform you that Balkan Holidays Ltd has, as of 24th of April 2025, closed for business in the UK. Clients currently on holiday will be unaffected. "The company remains solvent, but has ceased trading, however all forward holiday bookings have been cancelled." Customers were also addressed regarding their bookings: "All clients will be notified and refunded in full. May we kindly ask for patience as we process the refunds and appreciate your understanding.", reports the Manchester Evening News. The sentiment further extended to past customers: "Thank you for your past business and please accept our most sincere apologies for the disappointment and inconvenience." In response to these events, Jet2holidays announced a lucrative offer where myJet2 account holders can avail themselves of £100 off when booking their summer trips to Bulgaria. While those without a MyJet2 account can still enjoy a £90 discount. Additionally, this discount is combinable with Jet2's Free Child Place Holidays scheme, adding extra value for families. Commenting on the situation, Steve Heapy, CEO of Jet2holidays said: "The closure of Balkan Holidays is very sad news indeed, and our thoughts are with everyone who is impacted. "We know there are many customers wanting to enjoy their well-deserved holidays to the Bulgarian sunshine, so we are making it easier for them by offering them money off, as well as a simple and easy way to book."