The first person in line arrived at 6:45 a.m. to secure her spot for cookies and merchandise This article was previously published on GuelphToday. “Those better be damn good cookies,” a man shouted from his car, eyeing a line of more than 30 people waiting to try a sweet treat on Friday morning. They were waiting outside Crumbl at 1005 Paisley Rd. The U.S. cookie company is known for its uniquely flavoured treats, packaged in its signature pink box. By 7:30 a.m., 10 people had gathered for the grand opening; just before doors opened, that number had grown to more than 30. Many people knew of Crumbl from social media. Taylor Pendlebury was first in line, arriving at 6:45 a.m. to secure her spot. Since she usually goes for a morning walk she thought she’d take herself to get a box of cookies and merchandise for being one of the first in line. “The way they look. They’re huge, they look gooey, very sweet. Okay, I have a sweet tooth so it’s something I would like,” said Pendlebury. It’s a bit tempting for her knowing there is a cookie store a short walk from her house. “We knew there was going to be a long lineup and we thought it would be something fun to do before school,” said Kinsey Almquist, who came early with her friends. They knew of the brand a couple years ago from social media and wanted to know what all the hype was about. Claire Couturier didn’t expect the line when she came with her friend to celebrate finishing exams. The line didn’t compare to when she waited to buy records for Record Store day in the cold at 3 a.m. a couple weeks ago. The people behind Guelph Crumbl and soon to open Waterloo location are sister and brother in-laws Niki Condos and Ted Siountrez. They’re getting their family involved by having Condos’ husband, brother, three children and two nephews work at Crumbl. They grew up working in the food industry in Guelph and for the last 35 years have been involved with places like Pita Pit, Jolly’s Restaurant and Cally’s Restaurant. Condos started working at her family’s restaurant when she was 12-years-old. “It was one of the best learning experiences of my life and we wanted to make sure the kids have that, to have feeling of having ownership of a place. And understanding if you put hard work into it there’s rewards with it and learning that responsibility,” she said. Brooklyn Herman waited in line to pick up cookies for her boyfriend Alex. They live in Wellesley but Herman was in the area for work so she decided to get the cookies beforehand because her boyfriend was worried they would be sold out at the end of the day. Herman likes to bake and thinks Alex will prefer Crumbl cookies over the cookies she makes. Buffalo was the furthest place people travelled to for Crumbl who were at the opening. Christine Furgiuele is from Cambridge and first tried the cookies there. She said her children are obsessed with the sweet treat and last week she picked up a box from Mississauga. She was happy to learn the cookies were going to be closer to her and connected with the owner to make a balloon arch for opening day. Other people were getting cookies for a dinner party, to celebrate running to be the co-president of their high school and just because it’s Friday. “I think the last time I did anything like this I was a kid. My parents took me to get a Cabbage Patch doll and I lined up,” said Jennifer Pelitis. There are over 1,000 Crumbl locations in the United States and 22 listed on the company website.