Something went wrong, please try again later. Invalid email Something went wrong, please try again later. Our free email updates are the best way to get headlines direct to your inbox Something went wrong, please try again later. Our free email updates are the best way to get headlines direct to your inbox A hotel transformed into the 'Keep Go-Inn' to provide a source of inspiration for the multitude of runners tackling yesterday's gruelling London marathon. The Premier Inn located in Canary Wharf's Westferry district underwent this temporary rebranding to help give runners an extra boost. As marathoners approached and exited the Limehouse Tunnel, they were greeted with an extra dose of encouragement. This creative move was inspired by a survey involving 457 past marathon runners who pinpointed the eastern stretch between miles 15 and 21, particularly around Canary Wharf, as one of the toughest segments, where four in ten reported a dip in their pace. (Image: Simon Jacobs/Pinpep) The survey revealed that almost half of the participants felt fatigued before hitting the last quarter of the race, with 18 per cent daunted by the distance still ahead. An overwhelming 94 per cent acknowledged the vital role of having enthusiasm from the crowd to help keep them going. Three quarters of the respondents said they wouldn't have crossed the finish line without the crowd's cheers. Marina Valerio, manager of the hotel, expressed: "The London marathon is no mean feat, so we wanted to do our bit to encourage all the inspirational people who are taking part. "The atmosphere has been so much fun, we've seen some celebrities run past as well as some hilarious fancy dress costumes. We've also cheered on seven members of our team who are running for our long-standing charity partner, Great Ormond Street Hospital Charity to help raise money to build a world-leading Children's Cancer Centre. We're so proud of them." (Image: Simon Jacobs/Pinpep) The study has shown that a good night’s sleep is considered by three-quarters of the participants as vital in preparation for completing the 26.2-mile race and before taking on the challenge, 40 per cent prefer to stay at a hotel for optimal rest and to cut down on travel times. As well as a good night's sleep, nearly half of the respondents pointed out that a substantial breakfast is essential to being prepared for the race. Lucy Waterlow, a British Athletics coach emphasised: "A good breakfast is really important if you want to keep going in the marathon." She offered valuable advice for those gearing up for any sort of long-distance run, adding: "The best foods to have before the race are slow releasing carbs such as porridge, or wholemeal toast. "Topping porridge or toast with a small amount of honey or jam will provide an extra energy boost as these are high in sugar. For pre-race drinks, tea or coffee is a good choice because the caffeine will make you feel more alert. A small glass of fruit juice can also provide an energy boost as it is high in sugar."