After a couple years of having its open-source Llama AI model be just a part of its Connect conferences, Meta is breaking things out and hosting an entirely generative AI-focused developer conference called LlamaCon on April 29. The event is streaming online, and you'll be able to watch along live on the Meta for Developers Facebook page. LlamaCon kicks off today at 1PM ET / 10AM PT with a keynote address from Meta's Chief Product Officer Chris Cox, Vice President of AI Manohar Paluri and research scientist Angela Fan. The keynote is supposed to cover developments in the company's open-source AI community, "the latest on the Llama collection of models and tools" and offer a glimpse at yet-to-be released AI features. The keynote address will be followed by a conversation at 1:45PM PT / 10:45PM ET between Meta CEO Mark Zuckerberg and Databricks CEO Ali Ghodsi on "building AI-powered applications," followed by a chat at 7PM ET / 4PM PT about "the latest trends in AI" between Zuckerberg and Microsoft CEO Satya Nadella. It doesn't seem like either conversation will be used to break news, but Microsoft and Meta have collaborated before, so anything is possible. ADVERTISEMENT Advertisement Meta hasn't traditionally waited for a conference to launch updates to Meta AI or the Llama model. The company introduced its new Llama 4 family of models, which excel at image understanding and document parsing, on a Saturday in early April. It's not clear what new models or products the company could have saved for LlamaCon. We'll be liveblogging the keynote presentation today, along with some of the subsequent interviews and sessions between Zuckerberg and his guests. Stay tuned and refresh this article at about 10AM ET today, when we'll kick off the live updates. Live 9 updates Hello! I can confirm I've made it inside. I'm in a small press room while we wait for them to bring us into the keynote area. And yes, Cherlynn, they have some breakfast here for us! I'm here! Karissa reports that she's onsite and we'll hopefully have some pictures from the ground soon! I hope the snacks are... Good? Though I may get FOMO. I'm still en route (Bay Area traffic is nothing if not reliable) but it's interesting timing from Meta with this announcement. Mark Zuckerberg also shared this morning that Meta AI now has "almost a billion" monthly users (I'd bet they were hoping they'd pass that milestone in time for LlamaCon). I'm told today will be very developer-focused, so we may not hear much about Meta AI, but I bet we'll hear more about Llama adoption. It looks like Meta is getting an early start on today. It just announced a rebranding of the Meta View app. It's now called Meta AI app. The software will still work with the company's Ray-Ban AR glasses while offering new features. Essentially, it looks like Meta's take on OpenAI's own app. There's even a feature exactly like ChatGPT's Advanced Voice Mode. I'd love to see Zuck come riding in on a llama for sure, Igor. This event is a bit weirdly timed, since Meta just announced its Llama 4 models. The "Scout" and "Maverick" models are already here and running in Meta's apps, including Whatsapp and Messenger, but we're still waiting to hear about "Behemoth." Zuckerberg claims it's “the highest performing base model in the world.” We'll see! All of the AI companies are eager to top each other these days, it's hard to know what to believe. It's great to get another opportunity to live blog. I had a great time with Dev trying to make sense of all of NVIDIA's GTC announcements. Karissa, any predictions for today's event? More importantly, will we see a real 🦙? Good morning! I’m en route to Meta HQ where the first-ever LlamaCon will be kicking off with a keynote from Chief Product Officer Chris Cox. I’m expecting lots of developer updates and, hopefully, a peek at what Meta has in store for the rest of this year. This is the first time Meta has hosted a developer event solely dedicated to generative AI. It’s also a year in which Mark Zuckerberg has said the company’s AI investments could climb as high as $65 billion as the company competes for AI dominance. Today is Meta’s big chance to speak directly to developers about its vision for AI. On our liveblog today will be AI reporter Igor Bonifacic and senior reporter Karissa Bell, who's covering the event live from Meta's headquarters. You'll possibly see myself and senior editor Devindra Hardawar chime in from time to time, as we help with this liveblog behind the scenes. Hello everyone and welcome to Engadget's liveblog of Meta's Llamacon developer conference. We know, it's an odd event to liveblog. This is the inaugural Llamacon, and given it's the first, it's hard to predict what might happen today. We do know it's going to revolve around the company's Llama language and reasoning models, though, and that it's developer-centric. Update, April 29 2025, 6:00AM ET: This story was updated to include the details of Engadget's liveblog, and correct a few typos in timezones.