If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. For seven days in early April, hardcore watch fans focused all their attention on Geneva, where the annual Watches & Wonders trade fair debuted the latest in status timepieces from more than 60 high-profile brands, including Rolex, Patek Philippe, IWC, Cartier, Chanel and others that represent the best in Swiss horology. Surrounding the main event at a massive hall known as PalExpo, several status brands likewise presented new pieces throughout Geneva, at splashy hotels like the Beau-Rivage or the Four Seasons, or in their eponymous boutiques in the city’s historic Old Town district. This week-long event historically is about showcasing the handcraft of Swiss watchmakers — but by midweek, the phrase “31 percent” reverberated throughout every space, as brands wondered how they might be impacted by the tariffs Donald Trump announced during the show’s second day. While that policy has been rescinded for the moment, continuing confusion and Trump’s mercurial approach to tariffs has done little to quell the fears of watch brands and how their future sales may be impacted in the U.S., which since 2021 has been Switzerland’s largest export market for all goods, including watches. Related: The Best Online Stores for Buying Pre-Loved Luxury Watches and Fashion Until the financial element of the high-end watch industry resolves itself, the 2025 debuts offer a bounty of talking points, from exquisite design elements to a focus on pop-culture adjacencies, and even how many pieces should fare well on red carpets, unquestionably a key marketing element these days among luxury brands in every category. Here’s a look at 10 pieces that check all the boxes. Chanel J12 Bleu Among haute-couture aficionados, navy and black is often a favorite color combination, so it only feels fitting that Chanel is leaning in on the pairing with its latest J12 collection. The house is celebrating the 25th anniversary of its sporty watch, a game-changer in black ceramic and steel when it debuted (and later even more popular in white ceramic), and now this black-accented midnight blue indeed is all about depth of color and a matte finish in a new ceramic treatment. J12 Bleu, as it’s been christened, is available in a variety of styles, including limited-edition pieces embellished with beautifully matched sapphires, such as the 176 baguette-cut stones, surrounded by blackened steel, on the 42mm self-winding watch seen here. Price upon request, at Chanel.com Cartier Panthère Bangle Cartier has been crafting its Panthère motif as watches and jewelry since 1914, and more than 110 years later, this cat is only growing in popularity. That’s evident by the number of Panthère designs Cartier debuted at Watches & Wonders, more than a half-dozen styles in a variety of gold hues and differing approaches to diamond and gemstone embellishments. Among the additions to Panthère, the all-new Panthère Bangle stood out, as it marries the house’s jewelry and watch history into one piece; seen here in 18-karat yellow gold, the panther with green tsavorite eyes and onyx nose seems to stare intently at the black lacquer watch dial, which is surrounded by 23 brilliant-cut diamonds and is positioned so it can be read subtly on the wrist of its wearer. A version almost fully embellished with diamonds is also available. Price upon request, cartier.com. Hermès Maillon Libre At first glance, anyone versed in red carpet trends would look at the new Maillon Libre brooch watch by Hermes and think, Wow, that will look terrific on a tuxedo lapel. Translating to “Free Link,” the Maillon Libre’s case shape takes its cue from the Chaine d’Ancre designs the house has been employing for jewelry since 1938, itself inspired by the chain links of a ship’s anchor (hence the name). This year Hermès debuted Maillon Libre as a bracelet design in polished rose or white gold embellished with diamonds and tourmalines, or the brooch style seen here, which comes with a leather cordlet but also transforms to be worn as a stick pin, making it ideal to adorn a satin lapel. Price upon request, at hermes.com Hublot Big Bang Unico Water Blue Sapphire It was all about the 20th anniversary of the iconic Big Bang watch at Hublot’s stand in Geneva, where the brand seemed to put every element that has made this watch famous on steroids. From the unique colors Hublot has crafted in ceramic to its skeleton styling or its cases in synthetic sapphire, the Big Bang continues to earn its rep as a timepiece that’s equal parts sporty, stylish and forward-thinking. The Big Bang Unico Water Sapphire is a terrific look-at-me piece in vibrant pool blue for the 44mm sapphire case and rubber straps, all surrounding a Unico automatic chronograph movement with a skeleton dial and 72-hour power reserve. $138,000 at hublot.com IWC Ingenieur Automatic 40 It remains to be seen whether the hot summer movie of 2025 will be Mission Impossible — The Final Reckoning, which opens May 23, or the Brad Pitt-starring F1, set for release on June 27, but Pitt already may have won the watch game. The actor is known as both an astute watch collector and has delved into jewelry design with Damiani and Asprey, so it naturally follows that he would be interested in working with IWC to design the timepiece his character, Sonny Hayes, wears in F1. IWC’s Ingenieur is a favorite among watch fans for its sporty-meets-elegant styling, likewise seen in this new iteration, from the green grid-patterned dial with gold-edged indices in the 40mm steel case to the matte and shiny steel combination on the bracelet. Limited to 1,000 pieces, this automatic Ingenieur is one of two watches designed for F1, with this one worn by Pitt and the other, IWC’s Pilot’s Watch Chronograph 41 APXGP, worn by members of Hayes’ crew, the fictional APXGP racing team. $12,900, at iwc.com Jacob & Co. Astronomia Four-Axis Tourbillon Might this be the next timepiece we’ll see Jeff Goldblum wearing when the Wicked: For Good press tour kicks off later this year? The actor favored Jacob & Co. watches during the press tour and awards-season run for Wicked, and for the next phase of his turn as Oz’s Wizard, it would be tough to beat Jacob & Co.’s Astronomia Four-Axis Tourbillon. As its name implies, this model is the world’s first watch to showcase a four-axis tourbillon, which is indeed quite mesmerizing as it revolves around the dial, completing 360 degrees in exactly one minute opposite the offset dial. Every angle of the movement is also viewable thanks to the mirror-polished base of rose-gold pyramids that capture each detail as it happens in the 47mm rose-gold case. Paired with a strap in red alligator, the Astronomia Revolution is both limited to 18 pieces and was among the pricier watches seen in Geneva — but it also was among the most-discussed among watch fans. $700,000; at jacobandco.com Jaeger-LeCouture Reverso Tribute Monoface Small Seconds A Milanese bracelet in 18-karat pink gold created a stunner of a Reverso among Jaeger-LeCoultre‘s 2025 debuts. The iconic style with a case that flips, or reverses, was introduced in 1931 for polo players who desired to protect the crystal on their watch during the game’s jostling play, and over the years the brand has introduced a variety of models to up the ante, from back-to-back dials on the Duoface to intricate enamelwork on its Precious Flowers collection or a highly unique world timer, also introduced this year. But the vintage vibe about this piece stood out for its commitment to pink-gold styling, also seen on the grained dial and polished case, and mix of textures, notably in that mesh bracelet, crafted of hundreds of intertwined gold threads. $41,300, at jaeger-lecoultre.com Patek Philippe Nautilus Ref. 5811/1460G Also among the priciest timepieces seen in Geneva, this new self-winding Nautilus showcases the art of gem-setting, a high-jewelry watch that highlights 195 baguette-cut diamonds and 1,285 brilliant-cut diamonds set in 18-karat white gold, with all the stones placed with maximum precision to celebrate the shapes and styling of the Nautilus, among the earliest timepieces to blend the duality of sport and luxury in one watch. In the 41mm white gold case, the self-winding mechanical movement features a stop-seconds function, allowing the wearer to set the time to the exact second. $636,310, at patek.com