Anthropologist Gregory Bateson made significant contributions to our understanding of culture, particularly emphasizing how culture often arises from oppositional behaviors. He pointed out that this can lead to a spiraling effect where individuals or groups define themselves in contrast to others.

For instance, when one party proclaims an idea or a product, it becomes almost instinctive for the opposing party to counter with an opposing idea or product. As Bateson succinctly puts it: when they say “up,” the immediate reaction is to assert “down.” This reflects a fundamental aspect of human interaction—the creation of divisions.

The concept of schismogenesis, as introduced by Bateson, is rooted in perceptions of scarcity. In simpler terms, this means that when resources or recognition appear limited, the tendency to accentuate differences becomes stronger. Rather than collaborating or finding common ground, individuals often focus on exploiting small gaps in understanding or capability to create larger divides. This can become a defining characteristic of identity, where the emphasis on difference overshadows potential unity.

While this behavior may serve a purpose during the tumultuous teenage years, it is essential to recognize the importance of evolving beyond such divisive tactics. Bateson suggests that the “narcissism of small differences” can function well on a tribal level, but it is imperative for individuals and societies to mature beyond these simplistic dichotomies.

On the other hand, Bateson proposes an alternative to schismogenesis: the laborious but rewarding work of building a cohesive movement. This involves a conscious effort to define collective goals and values. By focusing on what truly matters to us, we can cultivate a sense of purpose and direction that transcends the superficial differences our opponents may highlight.

As Bateson aptly puts it, instead of allowing adversaries to dictate our identity and direction, we should engage with the crucial question: “What kind of people are we?” This introspection fosters a more profound understanding of ourselves and ultimately leads to more meaningful engagement with the world around us.

In a time where division seems prevalent, reflecting on Bateson's insights and striving for a deeper connection can lead us toward a more unified and purpose-driven culture.