Moooi, the renowned design brand, is set to captivate audiences during Milan Design Week 2025 with a theme titled A Life Extraordinary. This year marks a significant milestone for Moooi as it opens its first-ever flagship store in the bustling heart of Milan, showcasing an array of innovative products at the prestigious Salone del Mobile, alongside a stunning outdoor display featuring ceramic surfaces. The brand's presence at this iconic design event transcends the notion of a mere exhibition; it promises to be an immersive design experience that engages the senses.

From the vibrant streets of Milan to the expansive trade halls, Moooi invites visitors on an emotional journey through design, where every element breathes life, light dances, and materials converse. Attendees at Milan Design Week can expect to encounter creativity in its most tactile and surprising forms across three uniquely curated environments.

Moooi Flagship Store All images courtesy of Moooi

Moooi Opens Its First Milan Flagship Store

Located at Via Filippo Turati 2, Moooi's flagship store will serve as a gateway for visitors to explore a carefully crafted space that immerses them in a world where every detail is designed to surprise and every corner tells a story. This innovative store is not merely a retail space; it is a living, evolving interior that embodies the essence of A Life Extraordinary. Inside, visitors will discover Moooi’s latest innovations across categories such as lighting, furniture, textiles, and materials, all of which will also be presented at the Salone del Mobile fair.

Exciting New Products Unveiled at Salone del Mobile 2025

A standout piece making its debut this year is the Haybale Lounge Chair and Footstool, a brilliant creation by designer Nicholas Baker. This novel design reinterprets stacked hay bales into plush, modular seating options that blend rustic nostalgia with contemporary aesthetics. With features like quilted cushions and robust strapping, this chair and footstool offer a unique combination of raw texture and structured comfort, inviting users to sit back and relax.

Another exciting addition to Moooi’s lineup is the Beta Living Pebble, an intuitive plug-and-play lighting system that brings a dynamic element to any room. This innovative product allows light to sway, breathe, and adjust in response to human presence, creating an ever-changing atmosphere. Whether integrated with existing Moooi pendants or explored as part of a multi-sensory display, the Beta Living Pebble offers four programmable modes, easily controlled with Moooi’s Wireless Wall Switch.

Textiles and Carpets Celebrating Nature

Moooi further emphasizes its commitment to nature and tactile design with the expansion of its Extinct Animal Fabric Collection. This collection features stunning textiles that tell stories of nature, including the vibrant Golden Tiger Flax and fluid Blushing Sloth Jacquard. Additionally, the new Boucle Collection focuses on pure texture, crafted from premium wool blends in soft hues such as Ivory, Fossil, and Blossom, designed to bring warmth and intimacy to interiors.

In keeping with the philosophy that design is meant to be touched, Moooi is also launching two new carpet collections during this year’s design week. The Timber Tones Collection, designed by Sjoerd Vroonland, captures the essence of marquetry, translating the soulful patterns of wood into exquisite textile forms. This collection embraces the interplay between geometric shapes and organic designs, creating a mesmerizing dance of light on the floor. Complementing this is the Organic Sequences Collection by Jana Kleine-Kalmer, which celebrates the beauty of randomness through abstract designs inspired by natural forms, embodying painterly elegance with its imperfect charm.

Moooi’s Ceramic Surfaces for a Serene Garden Installation

For those looking to escape the hustle and bustle of the city, Moooi will showcase a tranquil outdoor installation at ABK Group Studio. This serene environment is the perfect setting for previewing Moooi’s inaugural Ceramic Surfaces Collection, developed in collaboration with ceramic experts at ABK Group. This groundbreaking collection transforms traditional tiles into artful expressions, allowing walls and floors to narrate tactile stories. Visitors will enjoy an early insight into this collection before its official debut at Cersaie 2025 in Bologna.