A great day often begins with a well-established routine, and Pharrell Williams’ wellness brand, Humanrace, is advocating just that at the highly anticipated Milan Design Week 2025. This year, the event marks the 63rd edition of the iconic design festival, which attracts creatives and innovators from around the globe to showcase cutting-edge designs and concepts.

Humanrace is widely recognized for its innovative skincare line, which is distinguished by its all-gender approach, vegan formulations, and sustainable refillable options. The brand emphasizes scientific backing for its products, which has garnered a loyal following among skincare enthusiasts. Notably, their cleanser has received rave reviews for its effectiveness, making it a staple in many beauty routines.

This year at Milan Design Week, Humanrace is elevating its presence with an impressive installation that shines a spotlight on its entire product range. The brand has curated an immersive bathroom experience at Capsule Plaza in collaboration with USM Modular Furniture, illustrating how thoughtful design can enhance our daily rituals. This space is designed to transform the bathroom into a peaceful sanctuary, complete with soft lighting, clean lines, and the brand's signature Hermès green accents, promoting a sense of calm and mindfulness.

In addition to the immersive bathroom installation, Humanrace has also set up a spa pop-up at the luxurious Four Seasons hotel, where visitors can indulge in rejuvenating facials and experience the benefits of contrast therapy—a treatment that alternates between hot and cold exposure to stimulate circulation and relaxation. This addition to their offerings is a testament to the brand's commitment to holistic wellness and self-care.

Moreover, the brand has created a relaxed setup at Terroir Milano, where guests can enjoy wellness snacks and discover new product drops within an inviting, everyday-life atmosphere. This casual setting reinforces the idea that self-care can seamlessly integrate into our daily lives without feeling like a chore.

The overarching goal of Humanrace's presence at Milan Design Week is to illustrate that good design can significantly enhance our self-care routines, influencing everything from the environments we inhabit to the products we choose for our skin. Each element of their installations is meticulously crafted to provide a sensory experience that encourages mindfulness and personal well-being.

Many attendees of the event have remarked on the intentionality behind the design choices, noting how the serene aesthetics can help ease the stress associated with the bustling atmosphere of design week. After several nights of festivities during this grand Milanese event, the thought of indulging in an LED facial followed by a refreshing sauna-ice bath rotation is undoubtedly appealing.

Pharrell Williams recently celebrated his 52nd birthday, yet he continues to exude a youthful vitality, prompting many to wonder if his wellness secrets lie within his brand's philosophy. If looking this good at 52 is the result of his self-care regimen, attendees and fans alike are eager to learn more about his holistic approach to health and wellness. Humanrace is not just a brand; it’s a lifestyle that resonates deeply, especially in a world that increasingly values self-care and mental health.