In a reflective conversation about personal style and identity, one individual shares that his vintage watch collection serves as a profound signifier of his uniqueness. He proudly owns five vintage timepieces, each boasting a history of at least 30 years. Among these treasures, his favorite is a 1970s Cartier Tank, notably adorned with an original leather strap, a rare find due to the fragility of the material. He believes that a watch should have longevity and character, as it reflects a mans personality.

The individual recounts his early years in Perth, Australia, where he moved at the tender age of seven and spent around five to six formative years. The stark contrast between the educational systems and lifestyle in Australia and his native Korea was evident. He describes a culturally rich environment, having spent time in both Jeju Island, a serene getaway, and the bustling capital of Seoul. The music he embraced as a child, including tracks from Green Day and Eminem, shaped his persona in ways that would likely have been unthinkable had he remained in Korea.

Turning to the current design landscape in South Korea, he notes that the country is experiencing a golden age of creativity and innovation. This surge can largely be attributed to his generation, which was the first to grow up with the internet. South Korea, known for its technological advancements, also retains deep-rooted traditional Asian culture, creating a unique fusion that inspires contemporary design. He highlights the emergence of a vibrant lifestyle sector post-COVID, as social gatherings and home parties have gained popularity. The brand he co-founded, Say Touch, has been at the forefront of this cultural shift, redefining the way Koreans view home decor, particularly rugs, which were traditionally overlooked due to the countrys long history of ondolan underfloor heating system.

Say Touchs standout product, the Liquified Persian rug, exemplifies this new approach with its innovative, heart-shaped design that mimics a melting effect. He reflects on how the perception of rugs has evolved in Korean culture, transitioning from mere utility to fashionable decor.

Among his favorite Korean designers, he mentions Lee Kwang-ho, who is celebrated for his copper furniture and art. Lee's work resonates with the individual as it reflects elements of Korean heritage, particularly the use of copper which has historical significance dating back to the 10th century. Although he does not know Lee personally, he admires their shared aesthetic sensibilities and Lees impressive vintage car collection.

His personal design inspirations stem from everyday experienceswhether it be a vibrant font on a restaurant menu or conversations with friends. Growing up, he was influenced by his mothers appreciation for antique furniture, which provided him the opportunity to explore markets and garage sales, instilling a love for unique finds.

Recently, he delved into reading Korean literature, particularly a book titled ** (translated as *CEO Theory*) by Kim Seung-ho. As a business owner for several years, he seeks knowledge on brand building, and this book was particularly impactful, akin to receiving guidance from a stern teacher. He found its insights to be direct and invaluable.

On the subject of media consumption, he admits he isnt an avid podcast listener but has a fondness for Theo Vons comedic podcast, especially episodes featuring Korean-American comedian Bobby Lee. He appreciates their candid discussions that seemingly echo a bygone era where nothing was off-limits. This nostalgic feeling leaves him pondering whether such freedom of expression is still desirable in todays sensitive climate.

Music also plays a significant role in his life; the last track he downloaded was either on or off the drugs by JPEGMAFIA, which he finds refreshingly innovative thanks to its jazzy samples.

His living room, which he describes as his favorite space, is a sanctuary filled with plants and a blend of vintage and contemporary items, including his own designs like the Moss Rug and Cowhide Clock. After years of frequent relocations in Seoul, he finally feels settled in a home where he can nurture his creativity.

One of his most cherished gifts was an 80s Rolex Datejust watch that he presented to a pivotal member of his team as a symbolic we made it momenta nod to their success and shared journey. In contrast, he also received a tattoo machine engraved with his name from a friend, a gift that sparked his curiosity in various artistic ventures, despite his lack of tattooing expertise.

His love for hats has become a quirky passion, with a collection that numbers in the hundreds, which he accumulates daily. He believes the best way to spend approximately 20 is on a pack of Bohem Cigar Mini cigarettes paired with a coffeehis favorite indulgence.

Food and drink play an essential role in creating a homely atmosphere for him. His fridge often holds Cloudy Bay Sauvignon Blanc, a wine he enjoys, alongside fresh fruits that evoke fond memories of his mother's insistence on healthy eating.

As he reflects on his life, he acknowledges the milestone of turning 30 in Korean age, which comes with cultural significance. This realization has sparked a sense of nostalgia as he navigates lifes transitions and recognizes the younger generation stepping into the spotlight.

His loyal companion, Billiea rescue dogaccompanies him everywhere, providing a comforting routine in his busy life. Each morning starts with a refreshing walk on Namsan Mountain before heading to the office, reinforcing the bond between the two.

A vintage Honda Cubra motorbike stands out as an invaluable possession, lovingly restored by a friend. The bike, painted a vibrant greenthe color he adoressymbolizes his commitment to uniqueness.

In his quest for aesthetic pleasure, he frequently browses vintage cars on social media, particularly seeking a first-generation Volkswagen Golf, a childhood dream now within reach.

When it comes to grooming, his personal staples are Tom Ford Ombr Leather and Maison Margiela Replica Jazz Club fragrances, both of which have remained constants in his regimen for a decade. He humorously admits to neglecting skincare until recently, suggesting a carefree approach to grooming.

If he could pursue a different career, he expresses a desire to be an actor, although the societal perceptions surrounding tattoos in Korea would likely hinder such aspirations. He shares personal stories of his tattoos, revealing their significance and connections to his artistic philosophy.

As he contemplates the essence of creativity, the individual finds inspiration in mundane moments, often leading to breakthroughs in his work. He shares a poignant belief in life after death, motivated by the cherished memories of loved ones who have passed, especially his father.

Among the artists he admires, Anish Kapoor stands out for his minimalist yet striking stainless-steel sculptures. The individual appreciates Kapoors ability to convey profound messages without elaborate detail, contrasting with his own design philosophy of maximalism.

Finally, he expresses his admiration for the Tadao Ando-designed Museum SAN in Korea, a place that serves as a sanctuary for contemplation and creativity. This site not only showcases James Turrells works but also offers a unique experience of tranquility and inspiration.

In a piece of advice that resonated deeply with him, artist Jeon Joo-hong once advised that being several steps ahead of the public can evoke fear; instead, strategic innovation should only be a few steps ahead of current norms, guiding him in his creative endeavors.