Apple's Vision Pro headset, initially launched with a hefty price tag of $3,500 and a daunting weight of nearly 1 kilogramespecially once the external battery was includedhas been a topic of much discussion in tech circles. While it was celebrated by developers and early adopters as one of Apple's most ambitious products in recent years, it also faced criticism for being overly niche and impractical for the average consumer. Now, Apple seems to be recalibrating its approach, as indicated by Bloombergs Mark Gurman, who reports that the next iteration of the Vision headset is not only expected to be lighter but also more affordable, signaling a shift in focus from exclusive Silicon Valley conference rooms to a broader consumer market.

In what could be a pivotal moment for the tech giant, the upcoming Vision Pro, which some are informally dubbing the Vision Air, is rumored to shed weight significantly, aiming for approximately 650 grams (or about 1.4 pounds), not counting the cable-connected battery pack. This reduction in weight is likely to come at a cost, potentially resulting in fewer sensors, streamlined materials, and possibly a narrower field of view. However, this compromise appears necessary; feedback from users has indicated a struggle with discomfort, as many have resorted to searching for third-party support straps just to enjoy a movie comfortably.

Additionally, the anticipated price cut is noteworthy. Reports suggest that Apple may halve the entry price to a range between $1,500 and $2,000. While this still positions the headset in a premium bracket, it acknowledges that the previous price of $3,500 was considered exorbitant and well beyond reach for most consumersoften likened to a second mortgage. The market for spatial computing, as demonstrated by Metas Quest lineup, has shown that there is significant demand for this technology at a more accessible price point. If Apple intends to see its visionOS and spatial computing gain substantial traction, it cannot afford to remain disconnected from the realities of consumer pricing.

In addition to the lighter, more affordable model, there are discussions of a tethered version of the headseta model that connects directly to a Mac. This concept envisions the Vision Pro serving as a high-end monitor tailored for creative professionals, boasting ultra-low latency capabilities for demanding tasks such as computer-aided design (CAD), video editing, or even surgical planning. Apples intention with this design appears to be highly targeted: focusing on professional users who are willing to invest in technology that significantly enhances their workflow. While a wired connection may seem like a step backward, it allows for an essential advantagezero lag, something that wireless connections often cannot guarantee in critical applications.

This dual approach aligns well with Apples historical strategy of offering both Pro versions and more accessible models within the same product category, a tactic seen in their MacBook, iPad, and even iPhone lines. One product typically caters to power users seeking high-performance capabilities, while the other addresses the needs of a broader audience. Given Apples substantial investment in Spatial Computing in 2023, expanding their vision with these two product lines seems both logical and necessaryone designed for professionals and another aimed at everyday users.

Meanwhile, rumors surrounding the Vision Pro 2 continue to circulate. This model, reportedly in development, is said to feature an M5 chip and an improved optical system, which could maintain the luxury appeal of its predecessorwith enhancements that make it faster and sleeker, albeit still at a premium price. However, it is expected that this iteration will not be the primary choice for most consumers. Instead, the lighter, more affordable Vision Air appears to be on track to capture mainstream attention.

As the tech landscape evolves, it seems that Apple is finally finding clarity in its vision for the future of augmented reality and spatial computing, and that is a vision many consumers are eager to see materialize.

Image Credits: Andrea Copellino