Sale Transition Highlights AMMO's Strategic Shift Towards E-commerce Growth

SCOTTSDALE, Ariz., April 18, 2025 (GLOBE NEWSWIRE) -- AMMO, Inc. (Nasdaq: POWW, POWWP), the parent company of GunBroker.com, which is recognized as the largest online marketplace for firearms, hunting, and related products, has successfully concluded the sale of its ammunition manufacturing assets to Olin Winchester, LLC, a subsidiary of the Olin Corporation. This significant transaction is a pivotal step in AMMO's evolution as it transforms into a tech-enabled, high-margin e-commerce powerhouse centered around GunBroker.com.

The strategic decision to sell manufacturing assets allows AMMO to channel its efforts toward enhancing innovation, increasing profitability, and fostering long-term value creation for its shareholders. "This transaction marks a defining moment in AMMOs evolution," stated Christos Tsentas, Chair of the Boards M&A Committee. He emphasized, Following a detailed strategic review and extensive collaboration with our financial and legal advisors, we are assured that this sale will unlock substantial value and empower AMMO to advance as a dedicated e-commerce platform. GunBroker.com already leads the online firearms marketplace, and this focused approach will enable us to bolster innovation, enhance user engagement, and secure long-term profitability.

GunBroker.com: A Core Business with Future Growth Prospects

With this sale, GunBroker.com is set to become the core business of AMMO and is seen as a robust growth engine with significant potential. Recent enhancements to the platform, including improvements in the checkout experience and a broader range of outdoor gear and experiences, have successfully increased customer engagement and conversion rates. AMMO anticipates that the simplification of its business model and a stronger balance sheet will drive targeted investments, improve operational efficiency, and promote disciplined capital allocation.

Transaction Details Unveiled

As part of this strategic transaction, Olin Winchester has acquired AMMOs state-of-the-art 185,000-square-foot manufacturing and ballistic testing facility located in Manitowoc, Wisconsin. The decision to move forward with this sale, which received unanimous approval from AMMOs Board and its M&A Committee, was reached after an extensive strategic review process initiated in February 2024. This review included collaboration with independent advisors and engagement with a wide array of potential buyers.

The comprehensive process involved establishing an M&A Committee made up entirely of independent directors and selecting reputable investment banks to assist in evaluating the transaction. Ultimately, AMMO engaged Baird for advisory services and Lake Street Capital Markets to conduct an independent analysis, which resulted in a fairness opinion that confirmed the financial viability of the transaction. The M&A Committee, along with the Board, meticulously examined the advantages and risks associated with multiple bids, leading to the decision to proceed with Olin Winchester.

AMMOs leadership believes the company has vast opportunities to enhance and scale GunBroker.com, particularly as the e-commerce landscape related to firearms and shooting sports continues to expand. Challenges such as increased supply costs and competition from larger manufacturers, alongside historical operating losses in the ammunition segment, have diverted resources from growth initiatives. The sale of these assets is expected to enable AMMO to seize e-commerce opportunities while becoming a more streamlined and profitable entity.

Moving forward, AMMO plans to focus on the growth of the high-margin GunBroker.com marketplace. The successful completion of this transaction is anticipated to further simplify the companys operations, reinforce its cash position, and support strategic expansion while providing thoughtful capital allocation. The proceeds from the sale are intended for general corporate purposes, with the Board open to evaluating further uses as appropriate in the future.

Rebranding and Future Directions

In conjunction with this significant transition, AMMO has embarked on a formal rebranding initiative, which includes a proposed name change to Outdoor Holding Company. This change is designed to better reflect the companys new e-commerce identity and its broader aspirations within the outdoor lifestyle and sporting goods sectors.

Additional Updates from the Company

In a recent Current Report filed with the Securities and Exchange Commission (SEC) on February 25, 2025, AMMO disclosed that it received a deficiency notification letter from The Nasdaq Stock Market LLC regarding compliance with listing requirements. The company has since submitted an updated compliance plan by the stipulated deadline and will keep investors informed of any developments.

About GunBroker

GunBroker is the premier online marketplace dedicated to firearms, hunting, shooting, and related products. Third-party sellers list items on the platform, adhering to federal and state laws that govern firearm sales. Launched in 1999, GunBroker.com offers a secure and informative environment for buying and selling firearms, ammunition, shooting accessories, and outdoor gear, promoting responsible gun ownership. For more information, please visit

Marco Rinaldi