As the much-anticipated Expo 2023 approaches, the palpable enthusiasm that once characterized the lead-up to the iconic 1970 event remains conspicuously absent. Despite the extensive promotional efforts, including advertisements prominently displayed across train stations in Japan, there seems to be a disconnect with the public. This year's Expo features a quirky mascot named Myaku-Myaku, a colorful red and blue, globular ring-shaped creature, which has garnered a late but enthusiastic following among some segments of the population.

However, the Expo organizers have set ambitious goals, aiming to attract over 28 million visitors to the event over its six-month duration. Unfortunately, ticket sales have fallen short of expectations, which raises concerns about the overall success of the event. Critics have also voiced their discontent, labeling the Expo as a potential misuse of taxpayer funds, especially as costs have ballooned to approximately $1 billion more than the original projections. This financial burden raises serious questions about the sustainability and accountability of such large-scale events.

Complicating matters further, recent announcements from former President Donald Trump have cast a long shadow over the Expos opening. Just days prior to the event, he declared double-digit percentage tariffs on goods from many participating countries, including a staggering 24 percent tariff on Japanese products. This declaration sparked outrage and alarm, with Japan's Prime Minister referring to the situation as a national crisis. Such drastic economic measures contribute to an already tense atmosphere, and observers worry about the implications for international relations.

Hiroki Ogasawara, a respected professor of intercultural studies at Kobe University, emphasized that the ongoing trade battles are likely to dominate the global narrative in the upcoming months, overshadowing the Expo itself. What is the world currently focused on? Trumps tariffs, he noted, underlining how economic policy can significantly impact cultural and social events. The combination of waning public interest, financial concerns, and geopolitical tensions makes for a challenging environment as Expo 2023 unfolds.