Aston Villa receive £125m PSR verdict after big Chelsea decision Aston Villa are reportedly considering selling a stake in their women’s team Villa Park, the home of Aston Villa (Image: Getty Images ) Football finance expert Stefan Borson believes Aston Villa could value their women’s team at over £125m. Villa are reportedly considering selling a stake in their women’s team to boost revenue, as the Premier League’s Profit and Sustainability Rules (PSR) continue to limit their flexibility in the transfer market. ‌ These rules forced the club to raise funds through player sales during last summer’s transfer window. June 30 marked a crucial date for Premier League clubs, signalling the end of their financial year. Villa offloaded players such as Tim Iroegbunam and Omari Kellyman before selling Douglas Luiz to Juventus for £42m just ahead of the accounting deadline. Without the Luiz sale, Villa could have faced a potential double-digit points deduction. Nottingham Forest, Everton, Newcastle United, and Chelsea were also active in June, scrambling to raise funds. Looking ahead to this summer’s transfer window, The Times reports that Villa are exploring the sale of a stake in their women’s team as a new strategy to reduce losses. Article continues below The club reported a loss of £85.4m for the 2023–24 season, following a £119.6m loss in 2022–23. According to The Times, several Premier League clubs with Women’s Super League teams are considering similar approaches. Chelsea recently sold their women’s team to the club’s parent company. Chelsea reportedly valued their women’s team at £200m, though the Premier League has yet to determine whether the transaction reflects fair market value. ‌ Finance expert Borson spoke to Football Insider about the potential value of Villa’s women’s side compared to Chelsea’s. He said: “If the premise is that all of Chelsea’s value is in the future and is not related to the current revenue, meaning that plays a much smaller part in the value of a women’s football team and a women’s football team is valued on the value of the franchise, I would say that you could run an argument that Aston Villa was worth £125-150m if Chelsea were £200m. “But if the argument is that as long as you’ve got a big brand alongside your women’s team, you are therefore a major brand in women’s football because you are a major brand in European football, therefore it’s got a value of a multiple of revenue, let’s say 20 times revenue, then they’re worth the sorts of numbers I’ve just said. Article continues below “This is the nonsense of it, and that’s why immediately upon the Chelsea news coming out, you had that story coming out about Aston Villa sort of testing the water, seeing what the reaction might be because the club doesn’t lose anything. “The owners don’t really lose anything. All they’re doing is moving it into a separate entity. It’s completely optical.”