As of January 1, 2025, New York State will implement a groundbreaking ban on the sale of both new and previously unused apparel that contains intentionally added perfluoroalkyl and polyfluoroalkyl substances (PFAS). California has enacted a similar measure, reflecting a growing awareness of the dangers posed by these so-called forever chemicals. While the acronym PFAS may not ring a bell for many, studies indicate a staggering 98% to 99% of the population already has these substances in their bloodstream. PFAS are carbon-fluorine compounds that are highly resistant to degradation, which is why they have earned the ominous title of forever chemicals. Their ubiquitous nature means they can be found in water sources, household products, and, for those who enjoy outdoor activities, potentially embedded in their gear.

Research has linked PFAS exposure to a variety of serious health concerns, including hormone disruption, immune system suppression, liver damage, and an increased risk of certain cancers. Alarmingly, many chemical companies have been aware of the health and environmental risks associated with PFAS for decades, but the public is only now beginning to catch up with this troubling information. The situation is exacerbated by the fact that most PFAS compounds are derived from fossil fuels, which compounds the negative impacts of both toxic production processes and the extractive industries that hinder a transition to a cleaner future.

In light of these findings, brands within the outdoor and apparel sectors are responding with significant innovation. Rather than resisting the mandated changes, companies are embracing them as opportunities to pioneer new technologies and materials that will benefit consumers, the environment, and their own business models. Some brands, in fact, had already begun this transformation long before governmental regulations came into play.

We started looking into durable water-repellent (DWR) finishes made without PFAS in 2015, states Matt Dwyer, the Vice President of Global Product Footprint at Patagonia. Dwyer points out that Patagonia's journey in this direction began even earlier, back in 2013, when research unveiled the dangers posed by byproducts of long-chain fluorocarbons (C8). In response, Patagonia began shifting towards shorter-chain versions (C6) but soon discovered that these compounds also carried similar health risks. We decided the responsible path was to remove PFAS entirely, Dwyer explains. Our goal became finding alternatives that wouldnt compromise performanceor become regrettable substitutions.

Another industry giant, GORE-TEX, recognized the necessity for a pivot in its production methods as well. Recognizing PFAS harmful effects made the issue impossible to ignore, remarks Mike Adams, the Marketing Leader for GORE-TEX Fabrics. We had to act urgentlybut wisely. From an environmental standpoint, the most responsible thing we can do is make gear that performs, lasts, and doesnt end up in landfills. This commitment led GORE-TEX through a decade of experimentation, testing hundreds of materials, before they successfully developed the ePE membrane, a PFAS-free alternative that maintains the expected high performance of GORE-TEX Pro products.

With such regulations now in place and brands rising to the occasion with innovative solutions, consumers can look forward to a selection of high-quality, PFAS-free gear designed to keep them dry without the toxic aftereffects. Here are some standout products on the market this season:

  • Arcteryx Psiphon Hoody: This product is engineered for alpine conditions, featuring PFAS-free Fortius DW 2.0 fabric for durability and Aequora AirPerm for breathability and stretch, making it a versatile climbing shell.
  • Patagonia Swiftcurrent Waders: A favorite among fly fishers, these waders have been reengineered to eliminate PFAS, resulting in a lighter, tougher design, packed with functional features like anatomical booties.
  • Outterknown Boundless Puffer: A product from Kelly Slaters sustainable label, this stylish puffer jacket combines PFAS-free weather protection with a design made from recycled fishing nets and plastic bottles.
  • 66North Drangar Jacket: Designed for Icelands harsh winters, this unisex insulated jacket is made entirely from recycled materials and features PFAS-free WINDSTOPPER panels for added wind resistance.
  • Fjllrven Keb Trousers: Renowned for their comfort and durability, these trousers are crafted from a blend of recycled polyester and the famous G-1000 fabric, completely free of PFAS.
  • Salomon XT-6: A beloved model among runners and urban stylists, the XT-6 now boasts a new PFAS-free ePE membrane, as part of Salomons initiative to transition their entire footwear line to be PFC-free by 2025.

The evolution in outdoor gear signifies a promising shift toward sustainable practices. As brands innovate, they are not only enhancing performance but also ensuring that their products contribute to a healthier planet.