Dries Van Noten, renowned for his relentless dedication to fashion, may have taken a step back from the direct design of collections for his namesake brand, but he is certainly not resting on his laurels. Instead, Van Noten remains incredibly active with a variety of projects that range from scent exploration to overseeing the launch of his first flagship store situated in the vibrant city of New York.

Considering that his name still graces the brand, Van Notens involvement in the brand's expansion is as significant as ever. He played a pivotal role in shaping the aesthetics of the new flagship store in New York, mirroring his direct influence over the design of the Los Angeles outpost that opened in 2020, along with the recent boutique that opened in Shanghai. Clearly, Van Noten is heavily engaged in retail design as the DVN brand gears up for substantial international growth in the coming months.

Before this ambitious expansion takes place, all eyes are on the grand opening of the DVN flagship store in New York City. Axel Keller, CEO of Dries Van Noten, elaborates on the importance of this new location, stating, New York has always been a key city for Dries Van Noten not just commercially, but emotionally. Weve been fortunate to have incredibly loyal clients here. Opening a flagship now isnt just about retail; its about presence.

This sentiment resonates deeply, as Kellers words echo a truth about the brand Dries Van Noten has always been more than just a clothing line; it represents a feeling, an aesthetic that transcends mere fashion. Although the collection showcases exquisite craftsmanship and quality, the essence of Van Noten's luxury label exists within a broader narrative that sets it apart from other high-end brands. The uniqueness of his approach is something that no one else has emulated quite as naturally over the decades.

Looking ahead to the Spring/Summer 2025 collection, the lineup features an array of stunning pieces, including metallic blazers, floral shirts, intricately embroidered jackets, and billowing cargo pants. Each item is not only individually desirable but collectively embodies a vision of intentional excess. These garments are crafted from luxurious fabrics and designed with artful cuts that maintain a sense of accessibility.

Its important to note that the Spring/Summer 2025 collection represents the last collection directly overseen by Van Noten himself, making a visit to the new DVN NYC flagship store an unmissable opportunity to experience his vision in person. Its something Ive dreamed about for years, but we believe in the right timing and place, Van Noten shared. This store comes at a moment when the brand is evolving.

Reflecting on the unique character of various cities, Van Noten points out, Each city has its own rhythm and energy, and we try to reflect that in every space we open. In Antwerp, theres a quiet appreciation for detail: people take their time, and theres a certain intimacy. In Tokyo, theres a deep respect for craftsmanship and subtlety. New York is faster, bolder, more direct but thats what makes it so exciting.

In line with this philosophy, the New York store is designed to be a sumptuous and ornate environment, reminiscent of an old-age salon where intellectuals might have gathered to exchange lofty ideas, while simultaneously functioning as a cutting-edge clothing store.

We see this opening as a new chapter, Keller explains, emphasizing that the new creative director, Julian Klausner, has embarked on a journey to rediscover the brand's defining elements while pushing them forward. That same spirit lives in the space. A flagship is about telling our story in the Dries Van Noten way.

This narrative is beautifully showcased in the store's lavishly designed interior, which features an intriguing mix of industrial elements and ornate decor. A striking contrast is created through details such as a crumpled metal sheathe framing a marble pillar adorned with a selection of perfumes, alongside a significant painting of Italian monarch Christina of Lorraine placed between dark wooden bookcases.

While the design elements are visually captivating, the real draw of the flagship store remains Van Notens exquisitely crafted clothes. As younger admirers begin to explore his world, the store is expected to attract a diverse array of shoppers. I do think this generation is especially attuned to authenticity. Theyre drawn to pieces with substance, with soul, Van Noten reflects. The popularity of something like the Suede Sneaker speaks to that theyre discovering DVN in their own way.