Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info B&M is selling a new product that's turning heads for its striking resemblance to a much pricier item. The discount retailer, famed for its budget-friendly offerings in homeware, food, cleaning products and more, may have just introduced a new crowd-pleaser. Currently on the shelves at B&M is the Natural Wave Paper Rope Shade, which has been likened to a luxury item from high-end brand Laura Ashley. B&M showcased the item on Instagram. The video highlighted B&M's version next to an image of Laura Ashley's Libra Interiors Metal Gold/Jute Natural Natrang Wavy Pendant Shade. The caption read: "The bargain lampshade of dreams! Can you believe this stunning rope shade is only £10?!" "@emandfranhome has styled it in her bedroom; we think it looks FAB! Who else loves this shade?!" The post quickly amassed over 1,000 likes and numerous comments from impressed customers. One user commented below the post: "It's gorgeous", while another said: "The best," reports the Mirror. Another happy customer remarked: "We love ours," and one added: "Love this!" with yet another stating: "I have two." Someone else mentioned: "Need to find these" and another chimed in with: "Ohh love it." The B&M Natural Wave Paper Rope Shade has been likened to the upscale Laura Ashley Libra Interiors Metal Gold/Jute Natural Natrang Wavy Pendant Shade, with both boasting strikingly similar wave designs. Despite some differences in materials and dimensions—the B&M rendition is slightly deeper—customers are noticing the resemblance. B&M describes its offering with the statement: "Style up your space with this Wave Paper Rope Shade. This decorative rope shade is the perfect way to add a natural charm to your home." (Image: B&M) In terms of pricing, the B&M option is tagged at £10, presenting a substantial saving of £60 as compared to the luxe label's version, currently discounted to £70 from its original price of £145. Although it's not available for purchase online, B&M shoppers can visit their closest store branch by using the store locator tool on the website.