Former President Donald Trump has recently launched a new line of merchandise featuring the slogan "Trump 2028," as he looks toward the future amidst speculation about a potential return to the Oval Office. This announcement comes despite the fact that, as per the 22nd Amendment of the United States Constitution, Trump is constitutionally barred from serving more than two terms as president. With the next presidential election scheduled for 2028, many are questioning the feasibility of his aspirations, given that any attempt to amend the Constitution in order to allow him a third term is highly unlikely.

The 78-year-old Trump has faced a significant decline in his approval ratings, a trend that has been reflected in various recent opinion polls. Despite these challenges, he has not entirely dismissed the idea of running again, insisting that there are "methods" that could permit him to do so. Political experts, including those within his own party, have largely concluded that such an amendment would be incredibly difficult to achieve, requiring a two-thirds majority vote in both the House of Representatives and the Senate, along with ratification from 38 of the 50 state legislatures.

On Thursday, a social media account affiliated with Trump shared a photo of his son Eric wearing one of the newly released red caps, which are priced at $50. The product description on the official Trump Store website promotes the hat as a way to "Make a statement with this Made in America Trump 2028 hat." Additionally, the store is offering T-shirts in both navy and red for $36, which feature the phrase "Trump 2028 (Rewrite the Rules)." As part of the merchandise launch, matching beer can coolers are also available for $18.

Public sentiment toward Trump's handling of significant issues, particularly during the early days of his second term, has been a source of concern for many Americans. Key challenges have included rising living costs and confusing tariff policies, which have drawn criticism and skepticism. The controversial nature of Trump's potential third term has reignited conversations around the 22nd Amendment and the implications of changing such a foundational legal framework.

In addition to this controversial merchandise line, Trump has continued to diversify his brand with a variety of products aimed at his supporters. Recent offerings include themed gifts for Mother's Day, such as pink pajamas and pickleball paddles, both emblazoned with Trump logos. Additionally, earrings and necklaces featuring the numbers 45 and 47 symbolize his two terms as president.

Moreover, Trump recently extended an invitation to a private dinner for the top 220 investors in his cryptocurrency venture, known as $TRUMP, as reported by the New York Times. Throughout his entrepreneurial journey, Trump has marketed a wide array of products, including everything from steaks to courses offered through "Trump University," as well as stock in his media company, which is best known for the social platform Truth Social. Notably, he also collaborated with American country singer Lee Greenwood to release the "God Bless the USA Bible," which is sold for $59.99. As the landscape of American politics evolves, Trump's branding and marketing strategies continue to provoke discussion and debate among voters and analysts alike.