Recently, a TikTok video showcasing the E.l.f. tubing mascara has taken social media by storm, drawing significant attention from beauty aficionados. BuzzFeed Senior Writer Emma Lord, a seasoned user in the mascara realm, has shared her enthusiastic thoughts on this innovative product.

Emma begins her review by acknowledging her extensive experience with tubing mascaras, having invested $26 in the well-known OG formula from Blinc each time she needed a refill. While she initially gravitated toward tubing mascara for its smudge-proof capabilities, it was E.l.f.'s formula that truly captivated her. Regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water, she asserts. Emma points out that it offers significantly more length and volume than competitors. Additionally, she praises its easy application, noting how effortlessly it glides onto lashes and remains intact throughout the day.

One of the standout features of this mascara, according to Emma, is its remarkable ease of removal. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? she remarks. This gentle removal process sets E.l.f.'s tubing mascara apart from others that can be harsh and damaging to delicate lashes.

Though Emma expresses a desire to keep the product a secret to avoid it selling out, she feels compelled to share her praise with the world. She particularly loves the brown shade, which she showcases in her TikTok, while also noting that it is available in black and soft black options.

For those interested in trying out this highly reviewed mascara, it can be purchased from Amazon for just $7, making it an accessible option for makeup lovers looking to enhance their lash game.