Facebook takes tough crackdown on spam problem

Spam content continues to spread across social media, hurting the user experience. Platforms are exploring new ways to address this issue. Facebook recently announced that it’s rolling out stricter measures to combat the spam problem. Meta increases efforts to cleanse Facebook of spam problem Meta has announced that it is cracking down on spam content on its Facebook. The company will target accounts that use long posts and a lot of hashtags in an effort to combat accounts that try to manipulate the algorithm tech, according to a statement on Thursday. Meta is also cracking down on posts with titles that are completely unrelated to their images, a trend that has been gaining traction lately. If such posts are detected on Facebook, the network will limit their visibility to followers only and withhold monetization. The company also shared visual examples of this type of content to help users understand what it looks like. For instance, a post featuring a cute dog photo paired with an unrelated title about airplane facts. Accounts that share such posts will now have their content restricted to followers only. These accounts will no longer be eligible for monetization either. The company’s description is as follows: ”Some accounts post content with long, distracting captions, often with an inordinate amount of hashtags. While others include captions that are completely unrelated to the content, think a picture of a cute dog with a caption about airplane facts. Accounts that engage in these tactics will only have their content shown to their followers and will not be eligible for monetization.” Users making multiple accounts to spread spam will face restrictions Meta will also take action against those who create hundreds of accounts to spread the same spammy content. Accounts that disrupt the Facebook experience in this way will lose eligibility for monetization and see lower audience reach. Meta will be taking similar action for Facebook comments. The platform will make comments less visible if it detects coordinated fake engagement in them. Finally, a new feature is being tested to help more valuable comments stand out. This will enable users to report irrelevant or useless comments to Facebook through a new button. These measures could also be extended to platforms like Instagram in the future.